Optimum Nutrition goes for Speed

Sports nutrition brand Optimum Nutrition, creator of whey protein Gold Standard Whey, has chosen Speed Communications to deliver a number of campaigns for the brand, ahead of a new initiative launch for its consumers to mark its 30th anniversary this year.

European Rugby Champions Cup Round 4, Allianz Park, London, England 19/12/2015 Saracens vs Oyonnax Optimum Nutrition Product and branded images Mandatory Credit ©INPHO/Andrew Fosker

The agency, which is part of part of The Mission Group and won the account following a competitive pitch, has been briefed to help drive awareness of the brand “at a time of rapid growth for the sports nutrition category”.

Benoit Batard, international marketing manager at Optimum Nutrition, said: “2016 is going to be an exciting and important year for Optimum Nutrition with some key product developments and milestones for the brand just around the corner.

“Speed Communications impressed us with their knowledge of the sports nutrition industry as well as their unrivalled experience in the sports and fitness performance sector, they are the perfect partner for us.”

Amanda Calder-McLaren, director of sport and lifestyle at Speed London, added: “Optimum Nutrition is a premium, global brand that sits perfectly within our portfolio of sport, health and fitness brands. Our team have a wealth of experience in the sports nutrition sector and are really looking forward to working with the brand at such an exciting time.”

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