Handpicked Media founder Krista Madden has joined forces with editor and journalist Emily Seares to launch a creative SEO agency, We Elevate.
We Elevate aims to offer a “fresh approach to brand communications”, based on an integrated SEO and content strategy.
Madden founded Handpicked Media in 2009, a digital agency representing more than 500 digital publishers across a range of sectors including lifestyle, fashion, beauty, entertainment, food and parenting.
She also started the UK’s first online beauty and female lifestyle website, Beauty and the Dirt, in 2000.
Seares is an editor and journalist, with more than 10 years experience working in print magazines, digital publishing, content strategy and SEO.
She has also featured in Vogue‘s Digital Powerlist 100, which references the top 100 most influential names and faces from the digital fashion world.
Seares started fashion blog FashionBite more than seven years ago and has worked with several global luxury and lifestyle brands on content strategy, digital campaigns and social media. She has been a visiting lecturer at Westminster University and spoken at international conferences on social media and blogging.
Madden said: “We have observed that there is a disconnect between Search Engine Optimisation (SEO), traditional PR and digital marketing. This can lead to campaigns failing due to a lack of brand understanding, poor communication and a disparate strategy.
“With over 20 years’ experience in publishing, digital marketing and SEO, working with some of the world’s biggest luxury, fashion and lifestyle brands, we recognise the importance of creating authentic and creative content.”
Havas’ former head of search, Darren Sheffield, has also joined the newly-formed agency as an SEO consultant.
Sheffield has more than 12 years’ experience in digital marketing, having worked for several big brands in the UK and worldwide. Formerly head of search at Havas, he specialises in SEO strategy, implementation, competitor analysis, brand insights and technical audits.