Cision Completes Acquisition of PR Newswire

Expanded capabilities include the industry’s largest content distribution network, influencer outreach, best media monitoring and analytics.

Cision is proud to announce that our acquisition of PR Newswire is complete. We’re excited to bring new, global opportunities to clients through expanded PR, IR, social, content and multimedia distribution, meaningful metrics, and soon, single-platform integration.

Our investments continue to pave new paths for brands to share their stories and reach the audiences that are important to them.

We’re sure you have questions about the addition of PR Newswire to the Cision portfolio. Please read the FAQs below and the press release for more information.

What does PR Newswire do?
PR Newswire offers products that help communicators create, optimise, distribute and measure content across traditional, digital, mobile and social channels.

Why did Cision acquire PR Newswire?
Cision acquired PR Newswire as part of our strategy to build a comprehensive communications platform. PRNewswire has the largest global distribution network, which combined with Cision, will provide clients with the industry’s best global content distribution, influencer outreach and analytics offerings as we continue to demonstrate our commitment to remain on the edge of communications technology.

What benefits does PR Newswire provide?
Our acquisition of PR Newswire now offers clients the industry’s largest content distribution network, influencer outreach, best media monitoring and analytics.

The integration of best-of features from Cision and PR Newswire will strengthen our suite of tools that enables communicators to be more efficient, data-driven and accountable while telling their stories.

The combined platforms will deliver better reach, content measurement and analytics, enhancing brands’ message distribution to connect with the right people at the right time.

Will Cision and PR Newswire products and services continue to be supported? Will they change?
Cision and PR Newswire products and services will continue to be supported. We look forward to sharing enhancements to both products.

Can I still use PRWeb? Will anything happen to the service?
PRWeb will still remain a Cision service. The addition of PR Newswire is highly complementary, and isn’t meant to replace PRWeb.

PRWeb will continue to provide a great tool to drive online traffic to your news while PR Newswire provides a premier wire service with the most extensive global distribution network for press releases. Stay tuned for enhancements to both products.

How does this impact Cision users?
Cision clients should not experience disruption or anticipate any immediate operational changes at this time.

Moving forward, Cision will work to integrate PR Newswire’s products and features into its communications platform, providing global content distribution, a robust media database, monitoring and analysis across traditional and social media.

By bringing together these channels, clients can power their stories while deriving meaningful analysis and insights.

How do I get more information?
For more information, read the full press release or contact your account representative. If you’re not a current Gorkana, Cision or PR Newswire client and would like to speak to a representative, please fill out this form.

How do I share feedback on Cision products and services?
You can share feedback on Cision products and services by filling in a contact us form here, or for media inquiries, please email marketing@gorkana.com.

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