British-made skincare brand ARK Skincare has brought in RKM Communications to handle its PR.
The agency has been briefed to raise the profile of the ARK brand, highlighting its use of natural ingredients and core ranges, which include ageprotect, for women in their teens and 20s, agedefend, which is targeted at women in their 30s and 40s, and agedefy for women over 50.
The team will also promote ARK’s skinessentials, skinperfectors and bodybeautiful collections, which are aimed at all ages.
In addition, ARK has a London Spa, where a range of professional treatments are available. RKM will raise the profile of the Spa to related media.
RKM’s account director Lottie Wright leads the account with social media support provided by social media manager Lucy Feld.