AMEC 2016: Eileen Sheil, corporate comms director at the Cleveland Clinic

/in /by

Eileen Sheil, director for corporate comms at the Cleveland Clinic, reveals what she thinks delegates should take away from this year’s AMEC summit, why learning from each other is critical to measurement and why PR has to move from “nice to have” to “need to have”.

The Association for the Measurement and Evaluation of Communication (AMEC) is holding its annual International Summit in London this week (15-16 June). You can follow highlights from the AMEC summit on Gorkana’s Youtube channel, as well as Gorkana News.

Related Posts
How to communicate about PR measurement
PR remains an obscure discipline from an outsider’s point of view. Therefore, it goes without saying that its measurement probably baffles more people than we think, including [...]
Insights
How AMEC’s ‘maturity mapper’ will transform the PR industry
How AMEC’s ‘maturity mapper’ will transform the PR industry
AMEC’s Measurement Maturity Mapper will help communicators uncover the vital insights they need to build more effective PR campaigns, its creators said in this week’s webinar [...]
PR Tips
AMEC unveils its ‘Measurement Maturity Mapper’ in Barcelona
AMEC unveils its ‘Measurement Maturity Mapper’ in Barcelona
AMEC unveiled a brand new resource to help PR professionals build impactful measurement programmes today at its annual Barcelona summit. The ‘Measurement Maturity Mapper’ was [...]
News Analysis
AMEC summit showcases the future of PR measurement
AMEC summit showcases the future of PR measurement
Industry leaders showcased the innovations set to revolutionise PR measurement at the 10th AMEC Global Summit in Barcelona this week. This annual summit has provided many of [...]
News Analysis
AMEC 2016: Anil Ranchod, The Stroke Association’s deputy director for... AMEC 2016: AMEC research shows where comms is in the ‘measurement jou...