Manc Frank to launch new Chilango venue

Manc Frank, the Manchester office of Frank PR, has been chosen by London-born burrito chain Chilango to launch its first venue in the North West.

Chilango, described as one of the most successful crowdfunded restaurant brands in the world after raising £3.4 million from over 1,400 people on Crowdcube.com in December 2015, will open its 11th eatery on Friday 22 April on Manchester’s Oxford Street.

It has handed Manc Frank a four-month brief, which will include media and community relations, to broaden its existing “cult status” among consumers.

The new Manchester site is part of the company’s ambition to open more than 50 restaurants.

Eric Partaker, co-founder and CEO of Chilango, said: “Our brand, culture and food is all about vibrancy. We exist to brighten up the day and wanted a PR partner who echoed the same philosophy. Equally, this is such a huge evolution for the business that we needed someone who would deliver and Manc Frank’s credentials and ideas really stood out from the crowd.”

Graeme Anthony, GM of Manc Frank, said: “We’re hugely honoured to be bringing yet another exciting brand name to Manchester’s dining portfolio. There’s a reason why Chilango is the most successful crowdfunded restaurant in the world – it has an infectious positivity that’s underpinned by an exuberant ambition to deliver the best and that’s exactly what we’re going to mimic.”

Related Posts
PR News in Brief
This week’s PR news in brief (12-16 February)
Here’s a round-up of this week’s essential PR news, featuring account wins for ANM Communications and Camron PR, the Suzy Brown Bursary and the latest Cision webinar. [...]
Claudio Giambrone hired to promote Wembley Park development
Claudio Giambrone joins Quintain to promote Wembley Park
Developer Quintain has appointed Claudio Giambrone as head of marketing to its Wembley Park development team. As part of his brief, Giambrone will oversee all PR and comms for [...]
Speed appoints first creative director Sarah Firth
Speed appoints first creative director
Speed Communications has appointed Sarah Firth to be its first creative director, working across all three of the agency’s divisions. Firth was previously creative [...]
PrettyGreen to promote alternative football World Cup
PrettyGreen to promote alternative football World Cup
The Confederation of Independent Football Associations (CONIFA) has selected PrettyGreen to provide comms support ahead of its World Cup in London this summer. PrettyGreen [...]
Copyright © 2018 Gorkana