Quickscore has appointed Henman Communications to handle the PR for the launch of a full colour SMART digital cricket scoreboard, which will be unveiled at All Our Cricket Live at Lords Cricket Ground in London on Sunday (21 February 2016).
With an estimated 3 billion audience around the world, cricket can claim to be the world’s second most popular sport. Quickscore says it would be the world’s first SMART digital scoreboard, wirelessly controlled by the CricHQ mobile application.
Its aim is to improve live fan engagement at matches by enabling cricket fans to view live match scoring, statistics and results in real-time.
Henman has been briefed to initially focus on the UK market, targeting the UK’s online and social media communities of country cricket clubs, players, schools and colleges, fans, coaches.
Activity will include creating video testimonial and product placement opportunities at key county cricket clubs.
David Geensen, co-founder of Quickscore, said: “Henman Communications has great credentials in the sports and technology media sectors and has a wealth of experience bringing new innovative sports products to market in the UK. They will advise across all areas of PR and brand building and help deliver our strategic communication plans to build awareness across online and social media channels.”
Richard Henman, founder and CEO of Henman Communications, said: “It is very exciting to working with Quickscore and in cricket to launch the world first colour SMART digital wireless scoreboard sand mobile application in the UK.
“Quickscore brings cricket and technology together enabling cricket fans around the world amazing live-match experience and increased match day enjoyment through fun, and informative content, in-depth match data, videos and 3D graphics, all in real-time! Quickscore has exciting plans to launch into new international cricket territories later this year and expand into other sports as well and we look forward to helping it grow its brand.”