Population data analytics firm Trendit hands retained brief to Yellow Jersey for first listing of 2016

Trendit, which uses data from mobile phones to monitor the movement of people, pedestrian footfall and other urban trends, including shopping habits, has hired Yellow Jersey to provide comms support after it completed a £4m standard listing yesterday, which marks the first UK IPO of 2016.

Charles Goodwin

Yellow Jersey’s Charles Goodwin

Trendit is looking to integrate its data, which includes location information and spending habits, into clients’ systems. Its integrated technology can be used by companies, primarily in the TMT sector, to build information about consumer habits for the purposes of marketing, and city planning and security.

The Israeli tech company will use the proceeds of its listing to buy into the ‘Smart Cities’ market, which has a global estimated value of £1 trillion ($1.5 trillion) and involves the use of technology and data to build more efficient and cleaner urban environments.

Yellow Jersey will continue to provide communications support to Trendit following its listing. Yellow Jersey’s Charles Goodwin, director and Alistair de Kare-Silver, consultant, lead the account.

Goodwin said: “Trendit’s successful listing is great start to 2016 for Yellow Jersey PR. Last year was a record breaking year for the agency, rising in the financial PR adviser rankings and again nominated Best PR by the Quoted Company Awards. Trendit is another incredibly smart business to be born out of Tel Aviv. We are excited to have been retained by the Company and we will be working closely with the management to help build Trendit’s profile across both business and technology media channels.”

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