Knauf, a market leader in the construction product industry, has appointed Threepipe to help deliver its 2017 UK digital marketing activity. In 2017 Knauf plans to “reset” its marketing activity to become more digitally focused, as the business looks to build its presence in new product areas among trade audiences. Threepipe will maintain an ongoing paid search […]
WE Communications and Aruba used a research-based campaign to make the benefits of networking technology clear to a wider business audience. The GenMobile campaign focused on amplifying the advantages of flexible working, mobile devices and maintaining good security practice. Campaign name: GenMobile Client: Aruba, a HP Enterprise company PR Team: WE Communications Timing: 24 month campaign Objectives Aruba, […]
The PR Office has been appointed by Toucan, a support network for small businesses in the creative industries, to raise its profile. It will implement a media relations campaign to position Toucan as an expert and leading commentator on relevant issues. Rasha Khawaja, founder and CEO of Toucan, said: “As a talent spotter and cultivator of […]
Victoria Luck, UK MD of Naples-born influencer marketing platform Buzzoole, talks to Gorkana about moving from international advertising at Hearst Magazines into influencer marketing, why PR and media are merging and which brand she thinks has nailed its Christmas campaign this year. You joined influencer marketing platform Buzzoole in February this year. Tell us about what the platform does […]
British Triathlon has partnered with The Playbook to continue the momentum from the 2016 Rio Olympics and get more people involved in the sport. British Triathlon was one of the most successful teams of the Games notching up seven medals, including the gold and silver haul from the Brownlee brothers. The Playbook has been briefed […]
Gorkana has a few final places available for an exclusive breakfast briefing with The Independent this Thursday (December 1), with editor Christian Broughton and Zach Leonard, managing director of digital at the title’s owner ESI Media. 2016 has been a big year for The Independent. Celebrating its 30th anniversary this year, ESI Media committed it […]
Virgin Holidays has appointed One Green Bean as its first retained PR agency with a brief to support its new ‘Seize the Holiday’ brand positioning. One Green Bean’s PR campaigns will be closely integrated with Virgin Holiday’s ATL, customer marketing and social strategy. Matt Buchanan, the agency’s MD, and Kat Thomas, global executive creative director, […]
Auctioneer Brightwells, which specialises in vehicles and classic motoring, has hired communications consultancy Prova. Midlands-based Prova will deliver an integrated communications programme, intended to increase brand awareness and build long-term customer relationships, over the next 12 months. Richard Binnersley, managing director at Brightwells, said: “We are pleased to announce our partnership with Prova. We chose the […]
BXR, a members-only fitness facility backed by IBF Heavyweight Champion Anthony Joshua, has chosen The Lifestyle Agency to launch its flagship site on Chiltern Street in London. The agency has been briefed to target lifestyle, health and fitness, interior design and trade media, positioning its offering of the highest level of professional boxing training. Charlie […]
Kelly Teasdale has joined Burson-Marsteller’s healthcare team as senior director, following two years as global brand comms director at pharmaceutical firm AstraZeneca. At AstraZeneca, Teasdale developed global comms strategies for oncology and cardiovascular-focused products, supported global corporate brand comms and led patient advocacy and patient-centric strategy. Before AstraZeneca, Teasdale was global MD and partner at […]