Your bitesize update on the best PR opinion, interviews, events and insights on Gorkana News this week: Insight: The key to pitching more visual stories Visual communication is leading the way in the media and journalists are urging PRs to send strong still images, video or infographics. Gorkana asks four agencies what’s key to pitching a successful […]
Will Sturgeon, executive director at Golin, on why brands aiming to remain apolitical in 2017 will have their toughest year yet. My heart goes out to any journalist charged with writing a review of 2016. The dread feeling they’ve omitted something important will be inevitable as they file their copy. But it’s not only journalists’ […]
Deloitte, the professional services firm, has acquired crisis, issues and reputation management consultancy Regester Larkin. Regester Larkin will be merged with Deloitte’s existing crisis and resilience business to form a 70-strong practice operating under new brand ‘Regester Larkin by Deloitte’. Rick Cudworth, crisis and resilience partner at Deloitte, said: “From day one we will come […]
Kevin Bell, who joined Burson-Marsteller’s London office in 2014 as global public affairs practice chair, has been appointed as the agency’s worldwide president. Bell’s role is effective immediately and he will report directly to Don Baer, Burson-Marsteller’s Worldwide chair and CEO. Working with Baer and other senior executives, Bell will work across every region and practice group […]
Manc Frank and urban artist Mancsy have joined forces to release the ‘Manc-Mas Jumper’ to raise funds for Education for the Children. The agency team and Manduo have collaborated on the project to release 50 limited edition jumpers in a bid to raise funds for the charity, which was set up to break the cycle of poverty […]
For the third business quarter (July-September 2016) Gorkana’s Charity Attitudes Benchmarking Survey shows that recollection of negative coverage around charities has consistently fallen in the lead up to the end of the year. Out of 1000 respondents, the number of people who noticed negative coverage fell to 23%, which is down from 24% in the […]
National lettings agency Your Move and chartered surveyors firm e.surv, both subsidiaries of LSL Property Services, have appointed Rostrum as their corporate PR agency. Rostrum is working with the teams at Your Move and e.surv to raise their profiles with consumers and the housing and mortgage industries, providing support through the publication of property market indices […]
Family restaurant chain Harvester has handed a retained PR brief to Threepipe to manage its social media and consumer press office activity, following a competitive pitch. Threepipe has been briefed to generate brand awareness, drive consideration and build brand loyalty for the Harvester brand over the next 12 months, “setting it apart from competitors”, says Threepipe […]
Edelman has appointed Boris Johnson’s former chief advisor Will Walden as managing director, public affairs, and has promoted Gupreet Brar to general manager, Brussels. Walden joins the PR firm in January 2017. Most recently, Walden was the chief advisor and communications director to Foreign Secretary and former Mayor of London Boris Johnson. He ran Johnson’s transition team […]
Tin Man’s Mandy Sharp and The PC Agency’s Paul Charles will take up Gorkana’s annual challenge today at 3pm (Wednesday 14 December) to identify key PR trends for 2017. Register now. It may sound like a cliche, but it’s important to take a moment at the end of every year to see if you can learn any lessons […]