Brands need to crack their own ‘culture code’ to bolster reputation
Boutique consultancy Dragonfish has released a study showing that a lack of employee engagement can have a direct impact on brand image. Internal comms pros from The British Red Cross, Intercontinental Hotels Group (IHG) and Punch Comms discuss why a more unified internal ‘culture code’ can help brands. The report, which spoke to 1,200 people working in […]