As world leaders meet at COP21 in Paris over the next two weeks to discuss how to tackle the global climate change crisis, the media’s increased focus on the environment presents an opportunity for brands. However, they need to be genuine and cautious, comms experts warn. Big business has found it hard to get a […]
National TV coverage is sought after by many brands and businesses. Claire Palmer, head of UK broadcast at TVC Group, offers her top tips for gaining that piece of “shiny TV coverage”. “What I really want for this one is to get national TV.” Sound familiar? As most PRs know, achieving that golden piece of […]
Scott Tindle, co-founder of ‘bite-sized’ news service Finimize, on demystifying financial ‘jargon’ for millennials, publishing the two most important pieces of global business news daily and wanting more personal finance content. What is Finimize and why did you decide now was the right time to launch? The main aim is to make financial news more […]
Adam Rubins, CEO of Way To Blue, on the “movement towards mindfulness”, finding success in active social discussions and why there is no reward without risk. Before I reach the office in the morning, I’ve already… Kissed the kids good morning, checked email, flicked through daily editions on Flipboard, Pulse and Feedly and meditated. I’m […]
Rowse Honey, in partnership with the Bee Farming Association, created a new apprenticeship scheme to stop the decline of British bee-hives in the UK. Clarion Communications came up with a campaign, led by an army of more than 100 bee farmers, to promote the initiative which involved the take over of the Millennium Bridge in […]
Amanda Williams, MD of Storm Communications, on starting off working for PR guru Quentin Bell, the buzz of making the day’s news agenda and ridiculous requests from journalists. Before I reach the office in the morning, I’ve already… Walked my new puppy (Storm’s latest pin-up, Louis the miniature dachshund), had a much needed caffeine kick […]
Andrew Barratt, head of Ogilvy Pride UK, is the PRCA’s Young Communicator of the Year, it was announced this week. We asked Andrew for his three top tips on what you need to do to build your profile in the industry when starting out and how awards can help raise awareness of the big issues […]
With the nation facing imminent “Marmageddon”, W reignited Marmite’s 2013 Marmite Neglect campaign with a Marmite Neglect Helpline, a partnership with dating site MySingleFriend and a “career resurrection mission” for former Eastenders actor Dean Gaffney. Campaign: End Marmite Neglect Client: Unilever PR Team: W Timing: January – April 2015 Objectives Less than 12 months after […]
I always know a Mediatel event is going to be a cracker, and the one I attended yesterday did not disappoint. The annual Media Playground conference consisted of thoroughly interesting guest speakers, a friendly audience of media industry types, intriguing questions and a bit of laughter along the way. Oh, and let’s not forget those bright […]
Last time you won a pitch or smashed a campaign, did you celebrate? Of course you did. But if you ask Alistair Campbell, you shouldn’t have. I saw Campbell recently at my alma mater, giving a talk about the world’s most successful individuals – more specifically, people he interviewed for his book: Winners: And How […]