With the nation facing imminent “Marmageddon”, W reignited Marmite’s 2013 Marmite Neglect campaign with a Marmite Neglect Helpline, a partnership with dating site MySingleFriend and a “career resurrection mission” for former Eastenders actor Dean Gaffney. Campaign: End Marmite Neglect Client: Unilever PR Team: W Timing: January – April 2015 Objectives Less than 12 months after […]
I always know a Mediatel event is going to be a cracker, and the one I attended yesterday did not disappoint. The annual Media Playground conference consisted of thoroughly interesting guest speakers, a friendly audience of media industry types, intriguing questions and a bit of laughter along the way. Oh, and let’s not forget those bright […]
Last time you won a pitch or smashed a campaign, did you celebrate? Of course you did. But if you ask Alistair Campbell, you shouldn’t have. I saw Campbell recently at my alma mater, giving a talk about the world’s most successful individuals – more specifically, people he interviewed for his book: Winners: And How […]
To celebrate Grolsch’s 400th anniversary this year, Eulogy, with the help of street art collective Graffiti Life, decided to grab the attention of 25 to 34-year-old drinkers by creating a “living billboard” featuring a giant swing top bottle made from 400 of its distinctive swing tops in just 400 minutes. Campaign: Grolsch’s 400th Anniversary Client: […]
It’s three months since Farrah Storr was named the new editor of Cosmopolitan. In an exclusive interview with Gorkana, Storr talks about moving from a successful startup title at Women’s Health to a long established heritage brand, her favourite cover, reinventing its content for the modern woman and her search for those bold “zeitgeist stories”.
To launch EE’s world first 4G-enabled camera 4GEE, M&C Saatchi PR was briefed to come up with an unforgettable moment to secure national front page coverage. To demonstrate the power of the 4GEE, the agency set in motion a stunt from UK urban adventurer James Kingston to become the first person in the world to […]
Last night we hosted an Indeedy Musical Bingo Halloween extravaganza (a game show meets dance party meets actual bingo) for some of our favourite London PR agencies, and it’s safe to say we’ll never be able to look at an inflatable dinosaur the same way again. The event was held at Foundation Bar in Covent garden […]
W has enhanced its senior leadership team with the promotion of associate director Sophie Raine to head of brand. Raine, who first joined W in early 2014, will continue to work closely with the accounts teams in W’s brand division. She will also provide support to CEO Warren Johnson and MD Richard Tompkins to help […]
Golin, Hope&Glory, Unity, Battenhall and The Academy were among the big winners at last night’s PR Week Awards. At the ceremony, which took place in the Grosvenor House hotel on London’s Park Lane, Golin scooped a gold award in the prestigious Agency of the Year category and took home a silver award as Large Consultancy […]
The London Business Forum hosted a special event in early october celebrating the stellar entrepreneurial career of Sir Richard Branson. The discussion, Branson on Business hosted by Jeff Grout Sir Richard, or plain Richard as he prefers, took part in an interview and audience Q&A, revealing the secrets of his business success, the importance of […]