During a Gorkana webinar yesterday, Matt Glass, co-founder of Cultural Reality Co., and Dynamo’s head of VR, Nick Morey, offered up their top tips for what impact VR could have on the PR industry. Virtual Reality is set to be one of the big technology trends in 2016, with the BBC declaring it to […]
Twitter reported its financial results for the quarter ending on March 31 this week, highlighting its ‘live’ strategy for 2016, which will focus on creating more premium content, particularly in the sports sector. Gorkana speaks to sports agencies M&C Saatchi Sport & Entertainment and Calacus to find out what this means for PR. Twitter has some way […]
PR and digital marketing agency Threepipe has named FleishmanHillard Fishburn’s former board director, Tracey Carey, as its first MD. With responsibility for business development, Carey will head up a 60-stong and report to co-founders and joint CEOs Jim Hawker and Farhad Koodoruth. She has more than 20 years’ experience and spent six years at FleishmanHillard (now […]
LDR CREATIVE has been appointed as the lead global agency for beach club and hotel brand Puro Group after handling its UK PR for the past three years. The agency, which won the global account following a competitive pitch, has been briefed to handle the group’s PR in 13 key markets, as well as manage […]
M&C Saatchi Sport & Entertainment has launched a new Sport-Lifestyle division and promoted business director Laura Coller to lead the new offer as head of lifestyle. The new division comes as part of the agency’s plan to ‘create impact through the things people love’, with client campaign activity running across PR, digital, ATL, social […]
Online content platform The News Hub is to allow brands to publish “unedited” articles alongside editorial stories, in a service which it claims will “bypass the complicated relationship between PR and journalists”. The News Hub, which launched 18 months ago, is an “impartial” online content platform with contributors around the world, which aims to “make […]
Maitland has managed financial PR for the £18m acquisition of Brighton Pier which has just been completed by a company led by entrepreneur Luke Johnson. Eclectic Bar Group plc, which acquired the pier, has changed its name to Brighton Pier Group plc after completing the deal and it has raised approximately £8.5m in new AIM-listed […]
Local Pensions Partnership has appointed MHP Communications as its comms adviser as the partnership formally moves towards a new “pooled” structure. LPP is an asset and liability management collaboration between the Lancashire County Pension Fund and the London Pensions Fund Authority. MHP will provide a comprehensive media and public relations strategy, as well as regulatory and […]
When Betfair looked to beat its competitors last year, Pitch came up with a year-long campaign which challenged Olympic cyclist champion Victoria Pendleton to abandon the bike and sit in the horse saddle. The results? A 49% increase in Betfair customers as the campaign reached its peak. Campaign: Victoria Pendleton Switching Saddles Client: Betfair PR Team: Pitch Timing: […]
Milestone Group, the company behind youth employment venture The Passion Project, has appointed Walbrook PR to handle its financial communications and investor relations. Milestone, which is led by chief executive Deborah White (pictured), is listed on AIM. It reported revenues of £318,035 in the 12 months to 30 September 2015. Last month, it raised £549,500 […]