On the first morning of the AMEC Summit 2016, Mark Stephenson, head of brand, comms & digital at Philips North America, looks forward to the summit, and to the future of the measurement industry. He says: “Metrics are king.” The Association for the Measurement and Evaluation of Communication (AMEC) is holding its annual International Summit in […]
Rooster has been appointed by MOBKOI, a premium mobile marketing company, to build brand and product awareness in the UK. Rooster’s brief is to build awareness among UK media, including marketing, advertising and business trade publications. James Brooke, managing director at Rooster PR, said: “We’re looking forward to giving MOBKOI the platform and the audience […]
Diane Scott, director of media and corporate affairs at Visa Europe, discusses how she convinced a new CEO that her comms team was a valuable asset to the business, during the AMEC summit 2016. In June 2014, Scott had just joined Visa in her current director role. Speaking at the summit, she described how it was […]
Way To Blue has this week launched a new dedicated global influencer business called iN, which aims to drive brand advocacy for its clients through a real-time tracking tool called ‘iN-dex’. With a six-strong global influencer panel, iN will look to build its service on “meaningful relationships” with influencers, as well as build multi-platform programmes integrated […]
The Scottish Women’s Institutes (SWI) has awarded a three-year contract to Aberdeen-based Tricker PR. Tricker will produce the organisation’s monthly member’s magazine, Women Together – writing, editing and designing the 32-page magazine, which circulates to SWI members across Scotland. Women Together, which was previously produced in-house, has been outsourced so as to address a deficit […]
Kicking off the first session at AMEC 2016, Omar Mahmoud, chief of marketing knowledge, private fundraising & partnerships division at UNICEF, discusses how comms professionals can use three lessons from football performance measurements and apply them to your business strategy. While speaking on the first day of the AMEC summit, Mahmoud said that ‘football is […]
Redleaf Communications, part of Porta Communications, has promoted Amy Williams to associate director in the company’s professional and financial services team. Williams joined Redleaf as account director in early 2015, after a US role with Aspectus and, previously, Montieth & Company. Her specialist sectors include banking, fintech, alternative finance, private equity and investment management. Charles […]
On the first morning of the AMEC Summit 2016, David Rockland, partner and CEO at Ketchum Global Research & Analytics, looks forward to the next two days of the conference and tomorrow’s launch of a new Integrated Measurement Framework. The Association for the Measurement and Evaluation of Communication (AMEC) is holding its annual International Summit in London this […]
Hotwire has appointed Jamie Readon as its new creative director, with a brief to help the agency deliver more integrated campaigns. With more than 15 years’ experience in advertising, marketing, online and broadcasting, Readon has created digital, social, and broadcast campaigns for the likes of Universal Studios, Nissan, BSkyB, Cadbury, Ubisoft and Google. He has […]
In Gorkana’s exclusive video interview with John Croll, CEO at iSentia, John shares his expectations for the 2016 AMEC Summit and discusses the talks he is most looking forward to. He also explains why metrics matter so much to his organisation. The Association for the Measurement and Evaluation of Communication (AMEC) is holding its annual International […]