PR Case Study: Fiat Professional Tradesman Trials
Fiat Professional and Performance Communications launched a campaign that reflected the affinity between football and the trades by providing one tradesman with the chance to secure a professional football contract. Campaign name: Fiat Professional Tradesman Trials Client: Fiat Professional PR Team: Performance Communications Timing: April–June 2016 Objectives Performance Communications was tasked with finding ways of leveraging Fiat […]