The Youth Sport Trust has appointed Stand Agency to create a social and content focused comms campaign for its School Games programme. The agency will work with influencers and young people in order to encourage 14-16 year olds to be more active and get involved with School Games activities. The campaign will look to test […]
“Sorry, I’m really busy and can’t talk to you right now, please send it over in an email and I’ll get back to you.” For a media relations practitioner, this is groundhog day. The discipline is one of the toughest in PR, simply because of the number of knockbacks communicators receive every day. Media relations […]
A titanic clash of industries moves from the office to the great outdoors next weekend, as PRs and journalists limber up for the annual Hacks vs Flaks Easter Sports Day. Both industries’ leading football and netball players will lock horns on Sunday 8 April at Club des Sports, Ealing, in order to raise money for […]
Alex Wood, European editor at Forbes and founder of The Memo, explains why the magazine giant bought The Memo, how the site’s content will evolve and his favourite Memo story. You founded and edited The Memo, which has now been acquired by Forbes. What was it about the site which attracted Forbes? My vision for […]
Abe Smith, president, Cision EMIA, will present his views on the future of earned media measurement at a keynote session at the 2018 AMEC Summit in Barcelona. He will be one of four industry leaders taking part in a panel debate in which panellists will give their view on upcoming measurement trends, with an audience […]
Former journalists Gordon Smith and Krystin Arneson have launched KOG, a specialist agency aimed at building relationships between the LGBTQ+ community and tourism destinations and organisations. KOG will operate on a project, rather than on retainer basis, to help global tourism boards and travel-related businesses establish and optimise their LGBTQ+ strategy. It will help organisations […]
Former marketer Meg Dibb-Fuller, now senior client executive at Milk and Honey PR, lists the key differences she has encountered between the two disciplines since moving into public relations. Coming from a marketing background, I often get asked how PR differs from marketing. Since moving from the marketing world over to PR, I have learnt […]
Milk & Honey PR has appointed Kirsty Reid, Comic Relief’s former national media manager, as client director to lead its growing consumer offering. Reporting to managing partner Kirsty Leighton, Reid is tasked with developing the agency’s portfolio among consumer, not-for-profit and CSR-centric brands. She will head up some of the agency’s recent wins, including Lotto […]
Taylor Herring and The Romans both picked up five awards as Cision clients won 34 out of 36 gongs at last night’s 2018 PR Moment Awards London and the South ceremony at the Park Plaza hotel in London. Taylor Herring’s Greggs Minimise Me campaign for the pastry producer was named the Consumer PR Campaign of […]
Here’s a round-up of the week’s essential PR news and features, including Cision’s activities at the B2B Marketing Expo, a new hire at FTI and account wins for Ready10 and Golin. Thought leadership Tom Ritchie, Cision’s EMIA VP GTM, used his keynote speech at this week’s B2B Marketing Expo to predict that new technology is set […]