Opinion: Trade show marketing must evolve to survive

The traditional trade show model is dying, argues Saskia Stolper, director, Germany at Red Lorry Yellow Lorry. She looks at what’s next in today’s rapidly evolving digital era. The digital age is transforming everything – the way we live our lives, the way we interact and the way we work. Tech trade shows are no different. […]

Meet the Journalist: Thomas Hewitt

Thomas Hewitt speaks to Cision’s Simon Stiel about the challenges of working in journalism as an autistic person and how the industry can improve access for those with autism. At what point did you decide you wanted to become a journalist? I decided to pursue journalism during my time studying a HND in Media Production […]

AI and the future of sentiment analysis in PR

Jason Edelboim is President of Cision Americas where he oversees sales, customer service and operations for the US, Canada and Latin America, as well as Cision’s Global Product organisation. He is responsible for developing and executing the company’s go-to-market strategy to drive revenue growth and profitability. We have all heard the buzz around machine learning […]

Opinion: How to future-proof young leaders

Erin Salisbury, senior project manager for Ketchum’s global research and analytics team and PRmoment’s Young Professional of the Year 2018, presents four top tips to help young leaders get the best out of themselves and their teams. The communications industry is evolving at lightning speed, and is being impacted by ongoing developments in consumer perceptions […]

PR Case Study: Propellernet – Evans Cycles: Return to Gold Hill

Richard Paul, PR consultant at Propellernet, reveals how the agency helped Evans Cycles to promote its electric bikes by visiting the hill made famous by the classic Hovis advert. Campaign: Return to Gold Hill Client: Evans Cycles PR Team: Propellernet (Stephen Baker, Richard Paul, Stephanie Finch) Timing: August 2017 Budget: Under £50k Summary Electric bikes […]

Gumtree: What’s in our media relations toolkit

Fergus Campbell, head of PR and communications at Gumtree, reveals which tools the company deploys to power its media relations activity. While the modern day communicator needs to constantly polish their skills across a wide range of new and evolving capabilities, in many ways media relations remains reliably consistent in what attention it requires from […]

PR Case Study: Newsfeed PR – There But Not There

Liam Maguire, director at Newsfeed PR, details the success of the agency’s There But Not There campaign for charity Remembered to commemorate the end of the First World War. Campaign: There But Not There Client: Remembered PR Team: Newsfeed PR Timing: Wednesday 28 February Summary Newsfeed PR launched a national campaign to commemorate the centenary […]