AMEC Measurement Month – Roundtable at Duck&Waffle

 Not a bad way to start the morning, eh? Gorkana held its first Measurement Roundtable yesterday morning at the Duck & Waffle, focused on best practice measurement in the agency world. Over the past decade, measurement has increasingly become an integral component of successful PR. We have felt this acutely, as our measurement programmes have […]

Diversity should be more than just a slogan

Just a few weeks ago Washington DC was awash with rainbow colours and delighted celebrations as the Supreme Court legalised same-sex marriage nationwide. A sea-change for America. And a signal for the rest of us, too. Faster than ever before, attitudes are changing and what constitutes “mainstream” is diluting. We are embracing difference –  seeing […]

A bold question – but what is PR?

It is a question that is not easily defined. Even PR professionals admit that it is hard to define exactly what PR is. A lot of PRs understand what PRs do but how to sum it up in one definition is a difficult thing. We met with Matt Foster, an Account Director at Waggener Edstrom […]