With the concept of fake news challenging consumer trust in the media, Cision has published a new UK white paper highlighting the challenges this phenomenon creates for communicators and how to overcome them. It reveals how important this issue is in the eyes of the public using exclusive survey data – and provides key insights from […]
With Brexit negotiations finally underway, a panel of media, fintech and PR experts will meet in London next week to discuss why it’s essential for financial services businesses, from fintech start-ups to major banks, to have strong comms strategies. Enter your details into the form below for an evening of drinks, canapes, PR discussion and networking opportunities […]
W Communications helped Lynx shake its outdated “lad culture” reputation with this thought-provoking campaign, and generated an impassioned debate about masculinity in modern Britain in the process. Campaign name: Is It OK For Guys… Client: Lynx Timing: May 2016 – May 2017 Budget: £75,001-£100,000 Summary Lynx was a huge brand with a big problem: media […]
Chivas Brothers, the whisky and gin business from Pernod Ricard, has appointed Cirkle to drive fame for its Scotch whisky brand, Royal Salute, ahead of a festive gift pack release later this year. Led by Kate Gibson, Cirkle’s senior director, consumer, Cirkle will spearhead the brand’s global influencer outreach to attract whisky aficionados and consumers […]
Single malt Scotch whisky Old Pulteney has appointed Tin Man as its new consumer PR agency following a competitive pitch. Tin Man, which recently won Marketing Agency of the Year at The Drum Awards, will be tasked with amplifying the brand’s maritime malt positioning and building brand awareness among global malt enthusiasts. Old Pulteney’s sister brand anCnoc, another […]
Here are our highlights from the 64th Cannes Lions Festival of Creativity which is taking place this week. PR enjoys new rules boost For the first time, the Cannes Lions Awards has allowed entrants to credit PR agencies that participated in their campaigns this year. As a result, 17 Gold Lions were awarded to PR […]
Weber Shandwick and financial comms firm Tavistock have signed a strategic partnership to “disrupt the financial PR market”. Tavistock and Weber Shandwick London’s corporate, financial and public affairs (CFPA) practice will jointly market and promote relevant aspects of their offerings, undertake joint pitches and refer work to each other, where appropriate. Based in the City of London, […]
Here is a round-up of the essential PR stories, account and pitch wins and people news that have been announced over the last week. Account wins Australian financial comparison site finder.com has chosen Rooster PR to support its UK launch, following a competitive pitch. UK sportsbook Sky Bet has appointed Who Wot Why as its creative partner […]
Following the RB & Lions Health Innovation Hack, we caught up with Sejal Sachdev, RB’s research and development communications manager, about this year’s winning campaign, how PR and comms can fuel innovation – and her highlights from Cannes 2017. What is the RB & Lions Health Innovation Hack, and what is its history? The Hack is essentially a product development challenge […]
Glaswegian communications agency Big Partnership is celebrating a raft of new business worth more than £600,000 across the energy, construction, leisure and sports sectors. Ambassador Group has appointed Big Partnership to handle PR, design and marketing for its new luxury housing development in Glasgow, Park Quadrant Residences. The agency also won a competitive pitch to lead […]