Last month, Good Relations’ Joe Friel revealed his top tips for PRs when approaching influencers for brand partnerships. Hannah Lynch, senior account director at Alfred, now argues that it isn’t just the approach that PRs should be thinking about – its the ideas and concepts, the core of what PR has to offer, that will lead […]
LEWIS has opened its 28th office in New York, as it expands its international network and the reach of its integrated offering. New York is the agency’s fifth US site and will be located in Soho. The location is key as it complements LEWIS’ marketing services and research functions that are based out of Boston and Washington D.C. […]
England Athletics, the sport’s national governing body, has appointed Promote PR to increase public awareness and encourage more people of all ages to “enjoy the benefits of a regular run” in 2017. Promote PR, which won the account following a three-way pitch, has been briefed to help England Athletics reach its goal of getting one million more people […]
Accenture has acquired one of the UK’s largest independent creative agencies Karmarama, which owns Kaper, for an undisclosed sum. Based in London, Karmarama was founded in 2000 and received backing from Phoenix Equity Partners in 2011. With a 250-strong team made up of creatives, digital strategists and data practitioners, as well as the Kaper team, notable clients […]
Mentors can be the external guiding hand that helps many meet a professional or personal challenge and develop their careers. But what’s the best way to find the support you need and take that extra step? Mentors from Women in PR, CharityComms, The Suzy Ferguson Spirit Award and NSPCC discuss. Mentor schemes come in various shapes […]
London-based PR agency Spreckley, which recently opened a satellite office in central Scotland, has pledged its support Stirling’s new City Deal, to further position the city as an economic powerhouse. Spreckley opened a satellite office in order to capitalise on the exceptional growth currently taking place within the digital sector in Scotland. The city’s new Digital District […]
The rise of data has certainly helped PRs get messaging to the right people, in the right place, at the right time, says Splendid Communications’ head of performance, Gavin Taylor. But, he argues, instinct and intuition still have a role to play when creating stories that can really travel. The definition of PR is ‘relating to the […]
IFC Advisory has advised Warpaint London on its successful AIM IPO. Warpaint London is a colour cosmetics business based in Iver, Buckinghamshire. Its flagship brand is W7, which includes more than 500 products which are sold at high street retailers and independent beauty shops across the UK, Europe, Australia and the US. In today’s (30 November) IPO, Warpaint […]
Chinese asset management firm Harvest Fund Management has hired Peregrine Communications to help build its brand with international investors. Peregrine’s remit includes strategy, design, messaging, media relations, thought leadership, digital media and events. Ashley Dale, chief business development officer and chief marketing officer at Harvest, said: “We are delighted to be working with Peregrine Communications to help […]
Tulchan Communications has hired former press secretary Graeme Wilson as a partner. He will join the firm on December 1, 2016. Wilson recently worked as press secretary at 10 Downing Street, for PM David Cameron. Prior to that, Wilson was deputy political editor of The Sun. He has also worked for the Daily Mail and […]