Rocket Fuel, a global predictive marketing company, has appointed Bite to handle all UK comms activity, following a competitive pitch. Rocket Fuel uses artificial intelligence and big data to evaluate customer behaviour in real-time to understand what people are interested in and where they are in the purchase cycle. Bite has been selected on a retained basis to […]
Clarity PR has been chosen to handle the consumer PR for live TV streaming service TVPlayer. Founded by Adam Smith, TVPlayer is an online freemium Over The Top (OTT) TV platform. It streams live TV across multiple devices from free-to-air and pay broadcasters and has had more than three million downloads. It provides more than 100 channels to […]
Your bitesize update on the latest People News and Moves featured on Gorkana News: Richard Parkinson becomes global creative director at Text100 Next 15-owned global marketing comms agency Text100 has announced a new leadership structure, including the appointment of Richard Parkinson, its London-based global head of client services, to global creative director. KPMG hires […]
PR and brand comms agency Hillgate has brought in Worldstores Group’s Jonathan Bird as an associate director. Bird was previously head of PR and brand partnerships at WorldStores Group, the UK’s largest online home & garden retailer. He oversaw all PR, content and partnerships for Worldstores, ACHICA, Casafina and Kiddicare. In his new role as […]
MHP Communications will provide British Business Bank, the UK’s national economic development bank, with PR and corporate comms support. MHP will help the bank to meet its KPIs and enhance its reputation as an SME finance expert. Graeme Fisher, MD policy, communications and marketing at British Business Bank, said: “MHP’s communications bid demonstrated that the […]
Publicis Health’s PR and medical education agency has been renamed Publicis Resolute. Along with the new name, the agency has launched a new website, new social media channels and a new logo. According to Publicis, the updated brand identity “reflects synergies between the agency’s future and its heritage”. Glen Halliwell, medical education business unit director, said: […]
Your bitesize update on the best PR opinion, interviews, events and insights on Gorkana News this week: Opinion: 9 social media predictions for 2017 We’re only two weeks into the New Year and already we’re seeing the launch of virtual reality shoes at CES and rumours of a Tweet edit button coming to Twitter. With new trends, filters and […]
Health supplement brand Protein World has appointed youth marketing agency Thinkhouse as its lead creative and strategic global agency for 2017, which includes a “major collaboration” with TV celebrity Khloé Kardashian. Thinkhouse has been briefed to lead a through-the-line campaign strategy, which includes a major collaboration with global celebrity Khloé Kardashian across the UK, US, […]
Instinctif Partners has been appointed by financial services platform Crossflow Payments as its retained corporate PR and public policy adviser. Instinctif Partners will help raise the business’ profile through a range of brand building and strategic positioning initiatives, alongside a stakeholder engagement programme to support the business as it continues to grow. Partner Nick Woods […]
Today is your last chance to nominate an inspiring young star in PR, as well as an established and inspirational champion of others, as nominations for the 2017 Suzy Spirit Awards closes at midnight tonight. Bowel Cancer UK is the official charity for the awards, which aims to save lives and improve the quality of life for […]