Your bitesize update on the best PR opinion, interviews, events and insights on Gorkana News this week: Insight: The power of flexible working in PR Timewise has selected the top 50 most powerful part-time workers in 2017 featuring a host of in-house and agency comms pros. Gorkana asks how flexible working has empowered people in PR. Opinion: […]
Aalia Walker, co-founder of SMACK, a London-based digital agency which works with clients including Ted Baker, The Body Shop and Molton Brown, believes co-creation between PR and digital agencies can ensure clients benefit from more than just the “sum of the parts”. While many agencies have made the move into a full service offering, there are many […]
GMC Software, a customer communications management tool, has appointed Spark Communications as its UK PR agency, with the objective of engaging audiences beyond the print industry. Spark won the account following a three-month trial period focused on the insurance industry, during which it had to demonstrate its ability to create content including opinion pieces and […]
The BAFTAs are set to take place this weekend, and the BBC is reportedly worried about a potential “deluge of political speeches” from the winning stars. Jodie Butt, head of PR at HSE Cake, argues that while there’s a risk for celebrities getting it in the neck for joining the political stage, PRs shouldn’t fear their […]
Clodagh Higginson, political correspondent for ITV’s Good Morning Britain, has teamed up with her husband John Higginson, a former political editor at the Metro, to launch a new PR agency called Higginson PR. Clodagh Higginson has been political correspondent for ITV’s Good Morning Britain since April 2016. Previously, she spent more than 15 years at The Sun, rising […]
Prophet, the global strategy consultancy, has announced a partnership with Innovate Finance, an independent members’ association representing the UK’s global fintech community. The partners are collaborating to help the fintech community “create relevance for consumers and businesses through value propositions and design experiences”. Prophet will apply its global network of experts to help Innovate Finance members build relevant brands […]
Start-up specialist The Wern PR has appointed an apprentice to its team following recent client wins. Katarzyna Zdunczuk will join the agency as an apprentice and was discovered through an apprenticeship scheme with Digital Futures which ran a programme with marketing title The Drum last year. Zdunczuk will split her time between Shoreditch and Aldgate while she completes […]
Consumer tech PR firm Ranieri has been appointed by AfterShokz to handle the UK PR for its bone conduction headphone range, including the Trekz Titanium and Sportz Titanium. Initially developed for military special operations and law enforcement in 2001, bone conduction technology uses transducers to guide mini vibrations through the cheekbones to the inner ears, […]
Nourish PR has won a PR brief from chef, author and TV presenter Allegra McEvedy, who is re-opening the “birthplace of EastEnders“, Albertine wine bar. The agency has also been called in to promote broadcaster, cook and Great British Menu judge Andi Oliver. Allegra McEvedy, described by The Independent as “a caterer with a conscience”, […]
Rydon Group has appointed Brands2Life to handle its corporate communications. Rydon works in partnership with local communities to deliver improved living environments through its bases in construction, maintenance and home building contracts. Brands2Life has several clients in the property and construction sector, including Arup, Canary Wharf Group, Mabey and Zoopla. Andrew Goldman, group marketing and technology […]