essie is a small, cult nail polish beauty brand loved by those-in-the-know, but with the ambition to become a household name. To increase brand awareness, Golin needed to turn it into a lifestyle brand that would be talked about, celebrated and purchased by the masses – not just a loyal few. Campaign name: #essiexrankin Client: essie PR Team: Golin Timing: […]
Your bitesize update on the latest people news and moves featured on Gorkana News this week: Hotwire’s Brendon Craigie steps down Hotwire’s group CEO, Brendon Craigie, announced his resignation this week as he looks to “pursue other interests”. A successor is expected to be announced in due course. In the interim, Hotwire’s global leadership team will […]
Smoking Gun PR has been appointed to handle the PR for Arriva Buses in the North West and Wales. Arriva is one of the largest bus and train transport services organisations in Europe, employing around 34,000 people. Smoking Gunwill handle media relations and crisis comms, as well as provide support across stakeholder relations and internal […]
Nathan Rous PR has been chosen to handle the UK PR for public bike sharing scheme nextbike. The nextbike scheme, which launched in 2004, is based in over 100 cities globally, with more than 35,000 bikes now in service. With councils and cities under increasing government pressure to reduce pollution levels, nextbike said now is […]
Spark Communications will manage PR for database company Couchbase across the UK, France and Germany, developing a creative content strategy to engage customers and the media. Couchbase delivers NoSQL database technology for businesses focused on digital innovation. Its customers include LinkedIn, PayPal, Dixons, eBay, General Electric, Marriott, Ryanair and Tesco. Luke Whitehead, EMEA marketing director at […]
Journalists across the world are showing concern about a perceived declining trust from the general public, but CNBC’s Arjun Kharpal and PLMR’s Ollie Lane say the media must work together to build trusted brands. After 2016’s seismic political events the media has had some problems with trust, in particular as a result of the fake […]
Christmas may only have taken place three months ago, but savvy retail brands are already planning for their most profitable time of year in 2017, says Courtney Rogers, founding partner of Christmas in July, an annual platform for retailers to showcase their Christmas gift ranges to the press in one location. “Getting gift products into the […]
Sarah Lee, the founder of Scottish tech agency Hot Tin Roof, has launched PingGo, an automated PR service which targets start-ups and SMEs. PingGo offers a do-it-yourself, automated PR service designed to improve visibility for small businesses through earned media coverage. Lee, founder and CEO at PingGo, said: “My vision is to democratise the PR industry so […]
Ilk has added Adlington, an independent living company, to its client roster. The new account will be managed out of the agency’s head office in Leeds. Ilk will deliver PR and social services to support Adlington’s expanding luxury retirement apartment offering across the North West and the West Midlands. Nev Ridley, managing director at ilk, said: […]
Buchanan is advising Solo Oil on its acquisition of a 10% interest in Helium One, a private helium exploration and production company in Tanzania. Buchanan’s sector specialist team, comprised of partner Ben Romney, account director Chris Judd and account executive Henry Wilson is advising Solo Oil. Solo, an oil and gas investment company, which focuses on […]