Harjiv Singh, CEO and founder at Gutenberg, talks about the agency’s rebrand and shift towards a more integrated model, encompassing digital marketing. He says: “storytelling remains at the core of our services.” You recently expanded your agency’s offering beyond PR. Why? Gutenberg’s rebranding was a well-planned move that is very critical to our long-term positioning […]
Emma Morton, senior media strategist at Ruder Finn, on how the media industry can move forward from fake news. HOW did fake news leapfrog real stories? By speaking out, celebrity heavyweights raised its profile. The press, politicians and social commentators spoke on it, plus the US President and Facebook chief. Sounding the alarm ramped up […]
The former co-owner of PR agency We Are Boutique, Elliot Jones, has launched Zigzag Media in York. Zigzag offers a digital-focused B2B service, has recently launched its website and has six staff members at launch, with plans to add more this year. Jones said: “Companies aren’t looking for an ‘agency’ as such – they want an extension to their […]
Surrey-based B2B PR and digital marketing agency Chaz Brooks Communications has rebranded to brookscomm after 20 years of trading. The agency has hired new digital marketing manager, Michael Bull, new social media expert, Nirvana Wright – who will assist in all areas of the business – and new operations manager, Jo McKenzie. Mandy Brooks, managing […]
Threepipe has been chosen to manage consumer and trade media relations, as well as social campaigns, for new spirit enhancer Merchant’s Heart, which is being brought to market by Lucozade Ribena Suntory. Following a testing phase, seven flavours will initially launch, including Pink Peppercorn and Hibiscus, which have been specifically designed to enhance spirits such […]
Your bite-sized update on the best PR opinion, interviews, events and insights featured on Gorkana News this week. PR Case Study: #essiexrankin essie is a small, cult nail polish beauty brand loved by those-in-the-know, but with the ambition to become a household name. To increase brand awareness, Golin needed to turn it into a lifestyle brand that […]
Lancashire-based marketing comms agency The Write Angle (TWA) has brought in Sally Fairclough as associate director and Jen Hill as client services director. Fairclough (pictured right) has 16 years’ experience across both in house and agency roles in London, Sydney and Manchester. A specialist in creative campaigns, her previous clients include Iceland, Aldi, Bacardi, Specsavers and […]
Nancy Platts, former Labour Party candidate in Brighton Kemptown and currently trade union manager in the office of Labour leader Jeremy Corbyn, is to become a member of Campaign Collective. Founded in February 2016, Campaign Collective is a social enterprise which helps charities, social enterprises, public service organisations and other campaigners benefit from “affordable professional communications advice and […]
The Forge Communications has been retained by food delivery company Gousto to handle its issues management in the UK. Gousto delivers fresh, pre-measured ingredients and easy-to-follow instructions to people’s homes, and sends almost 400,000 meals monthly. It appointed The Forge following a competitive review process of reputation management and crisis handling in the food sector. Carlie […]
essie is a small, cult nail polish beauty brand loved by those-in-the-know, but with the ambition to become a household name. To increase brand awareness, Golin needed to turn it into a lifestyle brand that would be talked about, celebrated and purchased by the masses – not just a loyal few. Campaign name: #essiexrankin Client: essie PR Team: Golin Timing: […]