Rein4ce, the specialist insurance and reinsurance PR agency, has unveiled its new corporate brand and website placing more emphasis on its media training offer. The agency, which launched in 2008 to serve the international insurance and reinsurance markets, worked with branding agency Brand Experience on the redesign. Stephen Breen, Rein4ce MD, said: “The company is in great shape and […]
Bio Collectors, a food waste collector and recycler, has brought in Storm Communications to manage a B2B and corporate thought leadership programme to raise awareness of its offering. The campaign will position Bio Collectors as a leader in food waste management and promote its environmentally-friendly, anaerobic digestion, recycling facility in Mitcham, South London, and raise awareness of its collection service. […]
Channel 4 has handed two PR campaign briefs to sports PR agency Pitch PR to promote its Formula 1 and 2016 Paralympics coverage. Pitch previously worked on Channel 4’s PR campaign around the London 2012 Paralympics, and has been re-hired to help the broadcaster promote its 2016 Paralympics coverage. The agency aims to raise awareness […]
ATP Media, the broadcast arm of men’s professional tennis tournament ATP World Tour, has chosen Threepipe as its PR agency for 2016. Formed in 2001, ATP Media programming of the Barclays ATP World Tour Finals, as well as ATP World Tour Masters 1000 and 500 tournaments, broadcast across 190 territories in 2015 and reached a global […]
David Thomas, the head of comms at The World Federation of Exchanges, is returning to global exchange Deutsche Boerse as a senior UK/EU media adviser from March 15. Thomas, who left the exchange in February last year, will handle Deutsche Boerse’s relations with London and Brussels-based media, based out of its London office. He previously managed relations with […]
Brexit campaign group, Vote Leave, has appointed five agencies to handle its regional PR across England. Integrated agency Cool Blue Communications is set to handle the North East and Yorkshire regions and creative marketing agency Trebuchet is set to handle the PR for the East of England. The three other agencies have not yet agreed to […]
Jo Fletcher-Cross, editor of APL Media’s ABTA stable, on the titles’ broad trade and consumer reach, wanting PRs to fuel ABTA‘s “culture content” and her second life as a playwright. How have your first few months in the role been, and what do you want to achieve with your editorship? It has been very exciting. I […]
Swedish brand Craft Functional Sportswear has brought in London-based PR and marketing agency Sponge Marketing as its retained UK agency. Sponge has been briefed to develop a marketing campaign for Craft that will promote its functional sportswear, raising awareness of the brand in the UK. James Akerman, UK brand manager at Craft, said: “We’re very […]
When Stand Agency was briefed to celebrate the Diamond Anniversary of the Duke of Edinburgh’s Award and launch its new Diamond Challenge, the agency enlisted a host of celebrities, including Davina McCall and Arlene Phillips, to climb the equivalent of Ben Nevis in London’s Covent Garden. The results? A 163% increase in sign-ups for the new DofE Diamond Challenge. […]
DagangHalal, which says it is the first global e-marketplace to provide Halal verification on products and services, has brought in FTI Consulting ahead of its intended float on the London Stock Exchange’s AIM market next month. DagangHalal’s online database allows suppliers and consumers to deal with Halal products “with confidence”. The business increased its revenue by 187% […]