The launch of new media titles is high on the mind of PR and comms professionals this week as Trinity Mirror debuted its national newspaper The New Day with a £5m advertising push. Three comms experts tell Gorkana which key PR rules remain important when pitching to journalists working on launches and new titles. The New Day […]
Rupert Walker, former social lead for digital marketing firm Kitcatt Nohr/DNA, has joined Brands2Life as head of social, with a remit to help build the agency’s digital and social offer. In the newly-created role, Walker will lead Brands2Life’s social team and provide senior-level counsel on the development of social strategies across the agency’s client portfolio. […]
Frank has been appointed by Kerry Foods-owned Mattessons to promote the brand’s new ‘Snackarchist’ advertising campaign. Saatchi & Saatchi created the ‘Snackarchist’ TV ad, in which a parka wearing geek rebels against “no loitering” and “keep off the grass” signs before passing by the crisps section in a shop and picking up some Mattessons snacks […]
Citigate Dewe Rogerson has appointed CNC’s James Madsen as associate director in its corporate team. Reporting into corporate MD Jonathan Flint, he will provide support to clients across asset management, professional services and specialist financial sectors. He will also drive business growth in the UK and abroad, based out of Citigate’s London office. Flint said: “James is a talented […]
When KINC was approached by England Rugby last year to create social media excitement around the Rugby World Cup, the agency teamed up with Brit Award winning artist Ella Eyre to create a new rendition of “Swing Low, Sweet Chariot”. The results? Six million online film views, the song reaching number two on iTunes video charts […]
Exova, which tests safety, quality and performance of products across sectors including aerospace, food and pharma, has appointed Compass Group’s Andrew Pickup to the newly-created corporate affairs director role. Reporting to Ian El-Mokadem, CEO, Pickup takes on responsibility for strategy development, all internal and external comms activities and stakeholder engagement for the group. He joins from support services company […]
Ogilvy PR London has enhanced its social and content offer with the appointment of Edelman UK’s Chris Wall as head of content. After a three year stint as international editor of The Reel, Wall moved to digital agency Sapient Nitro and Isobar before going to Edelman UK, where he has spent the last 18 months […]
MHP CEO Gavin Devine will join communications group Porta, which owns agency brands Newgate, Publicasity and Redleaf, in a new chief operating officer role. Devine was part of the leadership team that formed MHP (Mandate Hogarth Penrose) in 2010, and originally joined Mandate pre-integration in 2004. He said: “I am very proud of MHP’s achievements, and […]
Exposure founder and joint chief executive Tim Bourne has been named chairman of The Marketing Agencies Association, the first MAA chairman from a PR and comms background. The Marketing Agencies Association is a non-profit trade body, which aims to support marketing comms agencies, with services designed to improve their performance. Members include Exposure, iris, Saatchi & […]
Perform-ers, a new talent platform for creative people to promote their music and art, has brought in Quite Great Publicity to handle its PR. Perform-ers enables its users to set up an online profile to promote their music and art and enter global competitions. Users can upload and combine profiles, videos and audio files, with […]