PR Case Study: Discover More
When Harley-Davidson wanted to tap into its target audience of touring motorcycle riders, Lexis set in motion an evolving ‘Discover More’ competition that would offer one lucky biker, selected from more than 10,000 entries, the chance to create the ultimate European biking adventure. Campaign: Discover More 2014/15 Client: Harley-Davidson PR Team: Lexis Timing: Winter 2014 – Summer 2015 Overview […]