Twitter’s latest efforts to improve user and financial growth have seen the platform create more space for users to express themselves through its famous 140 character limit. Gorkana gets feedback from PR and content experts on how they feel about the latest changes and how they might make Twitter more accessible. The social media and micro-blogging […]
3 Monkeys Zeno has been handed a European comms brief by global broadband networking tech provider ZyXEL. The agency will serve as the lead PR agency for ZyXEL, acting as the UK and European Hub for content marketing and thought-leadership and aim to develop ZyXEL’s comms messaging to “humanise” the brand and drive relevance with its key […]
Italian bakery brand Crosta & Mollica has hired Aduro Communications as it looks to expand the business in 2016. Translated from the Italian for ‘crust and crumb’, Crosta & Mollica ranges include breads, pizzas, seasonal cakes, savoury biscuits and conserves. Aduro will develop an integrated campaign, which will include media relations, blogger outreach and consumer sampling […]
Yvonne Maher is joining the London team of Cognito, the financial communications and marketing consultancy firm, as a director for its EMEA business. She will be responsible for diversifying Cognito’s client base and contributing towards its continued growth in the EMEA region. Formerly a director at Grayling, Maher specialises in corporate communications and international PR for clients […]
Andy Giles Associates partner and former tech journalist Murdo Mathewson has launched a new Hove-based consumer and B2B comms agency called Ginger Dog Comms, specialising in tech PR. The new PR and comms agency will specialise in consumer electronics, the arts, finance, music, and technology. Ginger Dog Comms will also offer product consultancy services. Mathewson will […]
Redleaf Communications has promoted Rebecca Sanders-Hewett, Charlie Ansdell and Henry Columbine to managing director. Sanders-Hewett heads up the capital markets team, which specialises in financial PR and investor relations. Under her leadership, the team has grown significantly in terms of both revenue and profit, and has won four awards in the past three years. Ansdell, who […]
When the Food Standards Agency looked to encourage restaurant goers to seek out its green ratings stickers in restaurant windows, Threepipe came up with “thumb stopping” video content to hijack the high levels of “#foodporn” on social media. Video clips featured a cockroach emerging from a steak sandwich and a bloody plaster surfacing on a bowl of soup. Campaign: WheresTheSticker […]
German life sciences company Bayer has chosen WPP agencies Finsbury and Hering Schuppener to work alongside its retained adviser, Brunswick, on its £42.8 billion ($62 billion) bid to buy American agrochemical company Monsanto. The brief is being led by Faeth Birch, partner at Finsbury, and Alexander Geiser and Brigitte von Haake, managing partners at Hering Schuppener. If completed, Bayer’s bid to […]
Global business advisory firm FTI Consulting has appointed Fiona Holroyde as managing director within its public affairs practice in London. For the past year, Holyroyde has been advising Royal Mail Group on UK and EU policy issues, which included the European Commission’s consultation on the The Digital Single Market strategy. Prior to this, Holroyde was […]
Pernod Ricard, which includes alcohol brands Absolut Vodka, Beefeater Gin and Jameson Irish Whiskey, has promoted its head of corporate comms, Aurélie Kane, to comms and corporate affairs director. Kane, who joined the business in 2006 as head of corporate comms, has seen her role grow to encompass CSR and public affairs. She takes on her […]