Ahead of his talk on Zen and the art of the publicity stunt at Cannes Lions next week, James Herring, owner at Taylor Herring, talks about the value of stunts, how a good stunt can benefit a wider PR campaign and how to make something memorable. Which publicity-generating event, that you’ve not been involved in, has grabbed […]
Seattle-based US pizza brand MOD has brought in Gabrielle Shaw Communications as it launches in the UK. The MOD brand is moving into the UK market in a joint-venture between its US founders, Scott and Ally Svenson, and Sir Charles Dunstone and Roger Taylor. Gabrielle Shaw has worked with the Svensons over a period of more than […]
Headland, the corporate and financial communications consultancy, has made three new hires following a series of client wins. Paul Crayston, formerly head of communications at MarketInvoice, has joined the Headland team as an associate director. David Chambers also joins as an associate director following a decade at Hill+Knowlton Strategies, where he worked in both the […]
Home Retail Group has hired specialist toy sector PR agency Playtime PR to handle campaigns relating to Argos’ toy offering in 2016. Playtime PR has been briefed to raise the profile of Argos’ toy offering, with a particular focus on the retailer’s own toy brand, Chad Valley. Vikki Kirby, head of comms at Home Retail Group, said: “As the UK’s biggest toy […]
PPS Group, which is part of Newgate Communications, has appointed Zoe Ensor as partner to lead its Manchester team. Previously, Ensor was a director at Good Relations and has worked as director of external relations at MIDAS, Manchester’s investment and development agency. She has also worked in communications at Manchester Airport. Ensor said: “I am incredibly excited to […]
For the third year running, Bloomberg Media has been named the number one business media brand in the Ipsos Affluent Survey Europe 2016. The survey, which interviewed 27,751 Europeans across 21 countries, covers the top earning 13% of adult European consumers and took place last year. According to Bloomberg Media, the latest figures show it has the highest […]
In the week of the AMEC Summit in London, Ben Levine, vice president at Ketchum, shares a reminder that measurement should not be viewed as a single, isolated step in a campaign strategy. It should be integrated, and applied on an ongoing basis, to inform and improve future campaigns and to further the progression of the […]
Neil Gordon-Henderson, head of media content at Which? on his switch from journalism to PR and working for a campaigning publication. What made you decide to switch from journalism to PR? Broadcast was largely underserved for clients, and they had a fear that every interview would be Paxman or Marr. PR agencies would generally concentrate […]
Missed out on this week’s PR News? Get your handy round-up of the essential highlights of PR and media stories, features and events content over the last seven days on Gorkana News. People News As part of the agency’s international expansion plans, Hanover names Blue Rubicon’s former chairman, Alastair Gornall as its first non-executive chair. […]
Celicourt Communications has been appointed as adviser to diamond producer Gem Diamonds and electrical energy storage company redT Energy. Mark Antelme, managing director, Joanna Boon, director, and Jimmy Lea, associate at Celicourt Communications are handling both accounts. Gem Diamonds is an LSE-listed company with diamond mining operations in Lesotho and Botswana. An AIM-listed company, redT Energy offers technology developed over […]