10 Yetis Digital has been appointed NR Studios to promote it as the only tattoo studio allowing customers to pay in regular instalments. The agency will carry out a PR campaign to gain the attention of regional, national and trade press. It aims to draw attention to NR Studios and promote that it lets customers pay-off […]
Ketchum has changed its global leadership structure by appointing a new Global Leadership Council (GLC) in place of its existing Executive Committee. The GLC is comprised of Ketchum senior leaders; those responsible for the agency’s largest “geographies”, business units and key client relationships, as well as other areas of high strategic importance, such as corporate functions. As […]
As the conference comes to a close, we look back at the highlights from the second day of the AMEC summit 2016 in London. The Association for the Measurement and Evaluation of Communication (AMEC) held its annual International Summit in London this week (15-16 June). You can catch-up on the highlights from the AMEC summit on Gorkana’s […]
Ahead of Father’s Day on Sunday, Gorkana’s Ebunola Adenipekun caught up with John Adams, founder of one of the UK’s most influential dad blogs, DadblogUK, to find out about what’s made him stand out in such a crowded parenting market, his successful move into vlogging this year, why PRs should pay more attention to YouTube subscribers, […]
Here are some of the highlights from day two of the AMEC International Summit 2016, including notes and comments from the speakers and the community. AMEC launched its Integrated Evaluation Framework with an interactive tool to promote effective measurement and bring The Barcelona Principles to a wider audience. Tina McCorkindale, president and CEO at Institute […]
At the AMEC International Summit 2016, AMEC launched its Integrated Evaluation Framework with an interactive tool to promote effective measurement and bring The Barcelona Principles to a wider audience. The online tool, which is available at amec.org/amecframework, takes comms professionals through seven steps encouraging the adoption of the framework. Users can submit objectives, inputs, activity, outputs, out-takes, […]
During day two of the AMEC summit, Hotwire’s group chief development officer, Andy West, discussed what his business needs for aligning measurement practice. West said that Hotwire is a “mid-sized company” despite its international reach, with the largest office consisting of 60 people and five staff in its smallest. So, measurement sits “within” the organisation […]
Tina McCorkindale, president and CEO at Institute for Public Relations, calls the networking opportunities at the AMEC summit a personal highlight. She says, “stale” conversations around measurement need a shake-up. The Association for the Measurement and Evaluation of Communication (AMEC) is holding its annual International Summit in London this week (15-16 June). You can follow highlights from the […]
Michelle Vangel, VP of insight solutions at Cision, says that this year’s summit is about more than just measurement. She says: “We’re using metrics to inform strategy, as well as measure results; it’s an ongoing holistic cycle.” The Association for the Measurement and Evaluation of Communication (AMEC) is holding its annual International Summit in London […]
As the second day of the AMEC summit gets underway, Barry Leggetter, CEO at AMEC, says: “It’s up to us to make measurement matter,” and calls this year’s event a, “breakthrough summit.” The Association for the Measurement and Evaluation of Communication (AMEC) is holding its annual International Summit in London this week (15-16 June). You can […]