Helen Nugent, online money editor at The Spectator, on why she enjoys ‘fun’ personal finance stories, how she’s keen to work with PRs on image-led content and why calling her before 12pm is pointless. The personal finance section of The Spectator is six months old. Why did it launch when it did and what has changed […]
International performance marketing group Webgains has appointed Rooster to be its first PR agency. Following the announcement of its new CEO, Richard Dennys, Webgains has briefed Rooster to promote its services, results and client roster, which includes Nike, Samsung, Ann Summers, Oakley and Mothercare. Dennys said: “Having worked successfully with James and his team at Qype and […]
W has acquired House PR as part of an ambitious expansion strategy that has already seen the company open offices in Singapore and Amsterdam. The deal will add scale to W in the UK, while it also grows internationally. House PR will keep its name and continue to trade as a standalone business within the wider group. House […]
Mediclinic, the FTSE 100 international private healthcare group, has appointed FTI Consulting as its retained financial communications adviser. Deborah Scott, deputy head of FTI’s strategic comms practice, and Ben Atwell, senior managing director, will lead the FTI account team out of the UK. It will be supported in South Africa with a team led by managing […]
European packaging company DS Smith has appointed Speed Communications to deliver a pan-European PR programme. Speed’s activities will support DS Smith’s overarching sales and marketing strategy and aim to unify messaging across key European markets. The agency will deliver a multi-channel, European-focused, PR programme aimed at increasing brand awareness and demonstrating thought leadership. It will […]
Cision has announced the launch of its new integrated platform, the Cision Communications Cloud™ Platform, to give marketers and communicators the power to make intelligent, real-time decisions in a unified way across earned, paid and owned channels. This new offering is the first of its kind in the UK and European communications industry to bring the […]
Gough Bailey Wright will support Birmingham City Council as it promotes a new development in the city centre. The Midlands-based communications agency has been briefed to capture the attention of global developers by drawing their attention to the centrepiece of the campaign; a new website featuring video elements and aerial shots captured by drones. Gough Bailey […]
Story Comms has won briefs with The Football Association’s national football centre St.George’s Park, the Greater Birmingham and Solihull LEP, data specialist Movement Strategies, Anthony Collins Solicitors, Woodbourne Group and Marketing Birmingham. For the FA communications team, Story Comms will drive awareness of St. George’s Park’s event hosting potential. It has already begun supporting LEP in announcing […]
Richard Fogg, CEO at CCgroup, talks about the lack of insight in B2B PR when compared with its consumer counterpart. PR is a ‘science’, he says, and can provide the insight businesses need. I remember it clearly. It happened on a Wednesday morning. The moment when, after 16 years, I lost my temper with ‘PR’. We were […]
Spectrum Brands’ Global Auto Care has appointed Midlands-based Prova PR to promote its car care brands STP and Armor All. Prova will be providing communications support aimed at increasing brand awareness and driving product sales. Anthony Sewart, sales and marketing director at Global Auto Care, said: “We chose to partner with Prova because of its […]