Your bitesize update of the best PR opinion, interviews, events and insights on Gorkana News this week: PR Case Study: Fiat Professional Tradesman Trials Fiat Professional and Performance Communications launched a campaign (pictured left) that reflected the affinity between football and the trades by providing one tradesman with the chance to secure a professional football contract. News […]
Lee Bassin, senior producer at TVC Group, has downed his broadcasting PR tools for five months to tackle the most challenging of roles and take on full-time care of his two infant children. But there’s no panic in this dad’s eyes! With more than 13 years’ industry experience behind him, he’s finding some remarkable similarities between running a client […]
Barilla, the largest pasta producer in the world, has chosen Aduro Communications to deliver its first ever UK press and PR support. Worth €3.3bn globally, Barilla sells more than 100 types of pasta and 15 different pasta sauces. Aduro has been briefed to introduce the pasta giant to UK press for the first time through […]
Digital content agency Digital Media Services has appointed b2b tech agency Red Lorry Yellow Lorry to broaden its profile across the media and entertainment industry. Red Lorry Yellow Lorry has been tasked by Digital Media Services to raise brand awareness of its 360° content and help support its new business and recruitment drive. The campaign will […]
Missguided has appointed youth marketing agency Thinkhouse to work on a Christmas campaign for the global fashion brand. Thinkhouse will support Missguided’s global expansion plan that through activity in the run-up to and during the Christmas period. Ashley Reddin, social lead and account director at Thinkhouse, will lead the account. Dane Stanley, head of performance […]
Manifest has been appointed by All Bar One to manage its social media and content strategy across all of its social media platforms. Activity kicks off tonight (3 November) with the launch of the bar chain’s flagship bar in Leicester Square. All Bar One, which is owned by Mitchells and Butlers, was originally founded in […]
FTI Consulting has expanded its strategic communications health and life sciences team with the appointment of Con Franklin as senior director and Hanna Skeppner as director. Franklin joins FTI following three years at MHP Communications and will lead key global corporate and brand communications clients for the company’s growing healthcare business. Skeppner joins from New […]
Former Hotwire employee, Amelia-Eve Warden (21), has partnered with senior Deloitte associate, Bethany Simpson (23), to launch a London-based public relations agency P&C PR, which they claim makes them the UK’s youngest PR agency owners to date. Warden will act as CEO and Simpson as CFO. They have set out to target B2B and B2C technology, […]
The convergence of technology and digital has become a significant force within all forms of stakeholder engagement. The failure to deploy technology and digital comms can be seen as “comms suicide” in this day and age, says Andrew Laxton, Racepoint Global‘s EVP and MD (Europe and Asia). Off the back of a recent paper from the agency, The […]
After eight years of ownership by Huntsworth plc, Hudson Sandler has become an independent partnership. In a letter to clients, Hudson Sandler said: “While Huntsworth plc has been a supportive shareholder, our new structure will enable us to extend ownership across our team and help attract talent.” The agency became a partnership on Friday (October […]