M&C Saatchi PR hires new creative director

M&C Saatchi PR has appointed Julian Cirrone to the newly formed position of creative director in its CREATE strategic and creative department. He will be responsible for expanding CREATE’s offering and ensuring that the agency produces imaginative ideas using creative storytelling. Reporting to Nathan Kemp,head of CREATE, Cirrone will also look to drive a culture […]

Nobull Comms promotes Boyd-Waters and Green

Lifestyle, automotive and technology specialists Nobull Communications has promoted both Daniela Boyd-Waters and Amy Green. Boyd-Waters is now a senior account manager working across the entire company’s portfolio, while also managing the agency’s PR activity for its Volvo Retailer brief. She joined the agency in February 2015 after previously working at the National Rheumatoid Arthritis […]

W to assist with Boxpark Wembley launch

Pop-up mall company Boxpark has appointed W as its retained agency following a competitive pitch. It will help the company to launch new pop-up street food and shopping destination Boxpark Wembley, as well as managing all trade, consumer and lifestyle media relations for Boxpark’s current sites in Shoreditch and Croydon. The agency’s creative launch programme […]

Opinion: The key earned media video trends in 2018

Rory Green, videographer at specialist broadcast agency Shout! Communications, predicts how video content in the PR industry will evolve in 2018. Video content is ever changing. If you look at the most popular videos from a couple of years ago they are completely different in style and content to videos that are trending today. While […]

PRmoment Awards nominees announced

PRmoment has announced the shortlist of nominees for the northern and southern ceremonies of its 2018 awards. The North, Northern Ireland and Scotland nominations are headlined by Smarts Communicate and Smoking Gun, who feature in 10 and nine different categories, respectively. Hope&Glory, The Romans, Cohn & Wolfe, Tin Man and Taylor Herring are among those targeting wins across multiple categories […]

Another Word wins KP Snacks brief

KP Snacks has appointed Another Word to handle a PR and trade advertising brief following a competitive pitch. Another Word has been tasked with shifting perceptions of KP’s products, which include snack brands McCoy’s, Hula Hoops, Butterkist, KP and POM-BEAR. The agency will be responsible for driving media and customer engagement for KP’s market insight […]

Freshwater selected to support Forestry Commission activity project

The Forestry Commission has appointed Freshwater UK to manage a national PR campaign to promote the launch of its Highway Rat Activity Trails. Freshwater will lead a national PR and blogger engagement strategy around the trails which are across England. The agency’s team will work in partnership with the Forestry Commission’s comms team to deliver […]

Opinion: Measurement’s importance is now understood

Barry Leggetter, CEO of the International Association for Measurement and Evaluation of Communication (AMEC), explores what earned media measurement will look like in 2018 and predicts what the year will bring for communicators.  Nine years ago, AMEC began the first global study of the media intelligence and insights business. Let’s remind ourselves of the playing field. Back […]

Cirkle hires Text 100’s Ruth Kieran as MD

Cirkle has appointed Text 100 deputy managing director Ruth Kieran as its new managing director. She is tasked with leading the agency’s next phase of growth, as well as overseeing its current client portfolio, which includes the likes of GSK, PepsiCo and Morrisons. Her role will start on February 26 and she will sit on […]