FoodStars hands Diffusion its integrated brief

FoodStars, a shared commercial kitchen rental company, has handed its consumer, business and trade PR brief to Diffusion after a competitive pitch. Diffusion will develop the brand’s positioning and will grow awareness among its core audience of food retailers, caterers, restaurants, online grocers and food delivery services. An ongoing campaign will encompass influencer engagement, event management and case […]

60 Seconds with Oracle PR chief executive Caroline Coskry

Caroline Coskry, Oracle PR’s chief executive, talks about why she founded the specialist property consultancy, the role of niche agencies and the UK housing market. With UK property prices at record highs and Brexit causing uncertainty in the housing market, what would you say are the biggest comms challenges facing the property industry today? I […]

Former Business Committee chairman Iain Wright joins Hume Brophy

Iain Wright, the former UK government minister and Labour party heavyweight, has joined Hume Brophy as a senior adviser. He joins the consultancy’s international Brexit unit and will provide clients with insights regarding their corporate strategy, reputation and positioning. Wright was chairman of the House of Commons Select Committee for Business, Energy and Industrial Strategy […]

Caliber wins six-figure Bauer Media Group account

Comprigo, Bauer Media Group’s online product comparison brand, has appointed Caliber to handle its digital marketing activity following a three-way pitch. The partnership will see Caliber manage comprigo’s online presence, including PR, SEO, design and digital marketing across Europe, Asia and North and South America. Caliber’s UK offices in London and Edinburgh will drive the […]

Hue & Cry to provide Waterford’s global press office

Consumer goods firm Fiskars has appointed Hue & Cry to support the global press office for luxury crystalware brand Waterford, following a competitive pitch. The lifestyle PR agency will support Waterford’s forthcoming product launches and influencer campaigns – the latter of which will be announced in 2018. “We are thrilled to be working with Hue […]

Edelman UK appoints Bell Pottinger veteran as general manager

Edelman UK has appointed Hugh Taggart, the former Bell Pottinger managing director and partner, as its general manager for corporate affairs. As part of Edelman UK’s executive operations team, Taggart will be responsible for leading the corporate affairs and Ireland teams, growing its integrated client work and driving collaboration across the business. He will use […]

How to create a highly effective press release in 4 easy steps

The press release remains an essential tool of the trade for PRs and communicators alike. The media landscape may have changed dramatically in recent years. But the fundamentals of media relations remain the same, whether you’re launching a product, handling a crisis or contributing to a topical public debate. And, while it may be evolving, the […]