Milk & Honey PR promotes Jo Cresswell to associate partner

Milk & Honey PR has promoted Jo Cresswell to associate partner. Cresswell (pictured above) joined Milk & Honey PR last March as client director and was formerly head of corporate at Rostrum. The agency has also promoted Harriet King to senior client executive and appointed Lindsay Stanley as its “client director on the ground” in New Zealand. […]

Cision webinar to reveal the latest trends in media relations

Influencer marketing may have been the big growth story of 2017. But media relations techniques still form the backbone of every great PR strategy. PR will always be about building great relationships – whether you’re pitching a story, following up on the phone or networking with an up-and-coming influencer. That’s why Cision’s first webinar of 2018 […]

W names former Weber Shandwick strategy chief as its first UK CEO

W Communications has appointed Adam Mack, Weber Shandwick’s former EMEA chief strategy officer, as its first ever UK CEO. Mack will work to enhance W’s strategic capabilities and develop its offering in areas including data analytics, ROI measurement and channel strategy. He will also work with the board and Mark Perkins, W’s creative director, to […]

Nico Sarti: Influencer marketing will become standard practice in 2018

Nico Sarti, TVC Group’s head of digital strategy, discusses why brands should be using influencers, where to find the best brand advocates and his “influencer to watch” for 2018. Micro influencers were a hot topic in 2017. But what are the advantages of working with micro influencers over more traditional media channels? The growth of social […]

The key challenges facing influencer marketing in 2018

Influencer marketing was PR’s big growth story in 2017.  Instagram now boasts 700 million active monthly users, while YouTube’s top 10 creators raked in £93.7 million last year all by themselves. But as the marketplace becomes saturated, new challenges are starting to surface. In 2018, communicators are finding themselves under increasing pressure to identify the best influencers […]