This ‘cloud comms’ breakthrough will change PR forever

What you’re about to see will change the way your business does PR and comms forever. But what will really surprise you is how simple it is. You see, lots of communications teams still depend on a wide range of disparate tools to handle the various tasks they perform each day. They’ll have a database of […]

PR news round-up (4-8 June)

Here’s a round-up of last week’s biggest PR news – featuring the CIPR Excellence Awards, new appointments at Quill PR and how PR measurement saves lives. Thought leadership Consumers are increasingly shunning traditional marketing channels. Marketers now believe pull tactics, such as PR and comms, are more effective than print, TV and native advertising. So, isn’t it time […]

How PR measurement saves lives

In 2017, the government made an announcement that could have been disastrous for stroke survivors throughout the UK. It had decided not to replace the National Stroke Strategy for England when it expired at the end of the year. The Stroke Association argued that stroke is a unique condition requiring its own plan to drive […]

A better way to measure the value of earned media

Earned media is perfectly positioned to solve the critical problems senior marketers face. It generates qualified prospects, identifies potential customers and engages them at the right place and time. By rights, comms should play a far more prominent role in the marketing mix. The reason it doesn’t can be summed up in just three words: […]

The case for investing in earned media

Consumer attitudes have changed radically in recent years. People aren’t just becoming more sceptical of traditional push marketing tactics. They’re increasingly taking steps to avoid them altogether. Ad blocker penetration has surged 20% since 2016 to 615 million users worldwide. Meanwhile, new research from YouGov suggests that three quarters of Brits don’t want marketers targeting […]

Why it’s time for CMOs to embrace PR and comms

What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]

Opinion: We must use AI to excel in the next frontier of PR

Kerry Sheehan, the CIPR’s AI in PR panel PR director, talks about how AI is shaping the next frontier of PR and considers the findings of the panel’s new research paper. The fascinating thing about AI has been the ‘fear’, or at least the idea, that it’s coming after our jobs. Some people have been […]

Durex campaign makes a splash thanks to Cision

Durex and Summit have won Best Content Marketing Campaign at the 2018 Performance Marketing Awards, with Cision playing a key role in the campaign’s success. Online retail consultancy Summit designed and delivered the campaign, which saw Durex ‘launch’ faux Sunday roast, fish and chips and tikka masala flavoured condoms on April Fools’ Day. The team created […]