Opinion: Multi-market PR – a map for success

Mark Pinsent, managing director, Europe, at The Hoffman Agency, explains some of the common challenges faced by companies executing multi-market PR campaigns, and how to overcome them. Invest in the future, not in the now The budgets for overseas campaigns are too often defined by where business is today rather than tomorrow. A smarter way […]

Opinion: If you can’t communicate, you can’t lead

As former prime minister Gordon Brown’s new book, My Life, Our Times launches, Rob Lester, head of issues and crisis management at Good Relations, argues that leadership has always required great communication. Gordon Brown admits in his new book that he didn’t show enough emotion to win the 2010 election and failed to communicate his ideas to […]

Opinion: The cure for bad advertising

Andrew Bloch, Frank PR‘s co-founder and group MD, argues that people have had enough of bad advertising. So, is it time for advertisers to take a lesson from the comms industry? There appears to be a growing trend for brands churning out, not just bad ads, but ads that are so poorly conceived they are generating […]

Meet the Journalist: My South Bank editor Sarah Riches

Louise Pantani speaks with My South Bank editor Sarah Riches about the magazine’s launch, its links with the local community and the pitches she’d love to receive from PRs. Would you please start by telling us what this new magazine launch is all about? My South Bank is a new free magazine that covers everything from upcoming events and free activities to […]

Ex-Times journalist among 10 Pagefield new hires

Corporate PR agency Pagefield has recruited 10 new members to its team, as a part of an expansion process which started last summer, writes Mario Cipriano. The hires include former The Times reporter Philip Pank, who joins as a partner, and former MHP and Bell Pottinger senior consultant James Baker, who joins as associate partner. Sam […]

Foco appoints Amy Rowe as partner

Brighton-based consultancy Foco has recruited Amy Rowe as its third partner, to lead the firm’s content proposition, build its fintech unit and nurture the business’ own talent, writes Mario Cipriano. Rowe worked with Foco’s Michael Taggart for two years at financial PR firm MRM. Taggart left MRM in June to co-found Foco. Rowe also co-founded finance blog Mouthy Money with […]

Opinion: Equality still a long way off for women in PR

Angela Oakes, joint president and co-founder of GWPR, reveals the results of its 2017 survey and outlines what must be done to achieve equality for women in PR. The results are in for the 2017 Global Women in PR survey and – surprise, surprise – they paint a bleak picture of the way women are treated […]

Opinion: Why PR should embrace SEO insights

Jim Hawker, Threepipe’s co-founder and owner, says acquiring an SEO firm transformed his agency and argues that all PRs should inform their content strategies with data-driven insights. It’s just over a year since Threepipe acquired an SEO agency to work alongside its PR and paid media teams. From my perspective as a PR person, it’s […]

Opinion: Reputation management tips to help you sleep at night

Neil Bayley, director of corporate brands at Good Relations, says reputation management is as important as ever – and outlines two opportunities to help business leaders strengthen the resilience of their brands. What keeps you awake at night? For most of us, there’s a long list from the mundane to mystical. But right now, business leaders […]

Opinion: It’s no accident that influencer marketing is on the rise

Targeting niche influencers can yield far greater results than getting coverage in the mainstream press, argues supercar vlogger Mr JWW. Successful marketing campaigns depend on getting your product or service in front of the right kind of audience – and getting true value for money to gain that exposure. One of the issues with conventional […]