The Olympics 2016: Twitter analysis

The Olympic Games 2016 have sparked conversation on Twitter around the globe as users take to the channel to cheer on their teams – or simply to weigh in on the #greenpool debacle. We analysed the UK’s response to RIO 2016 on Twitter and highlight some of they key findings below. All data was sourced using Gorkana’s Social […]

Top tips for how to PR a music festival

By Sophie Raine, Director at W Communications With Glastonbury Festival kicking off this week, music lovers across the UK are preparing themselves for yet another season of muddy fields, loud music and sing-a-longs. But ‘Festival PR’ isn’t about just showbiz and music coverage, far from it. The way we at W approach our festivals is […]

The road to the EU referendum

The heat has been turned up and the campaign has finally kicked off for the June 23 EU referendum on whether the UK should leave the European Union. To map the media buzz surrounding the discussion, we’re launching a special series of infographics on the topic. The data presented in the upcoming posts will feature […]

Is it time for PR agencies to go native?

By Dale Lovell, Chief Digital Officer at Adyoulike UK Native advertising, if you don’t already know, is the current big thing in digital advertising. Rather than the banners, boxes and pop-ups that we’ve all learned to ignore, native ads appear in-feed and match the editorial style of the website, although they’re labelled as ‘sponsored by’ or […]