Opinion: Navigating a world of higher expectations demands more focus

Richard Johnson, who recently joined Clarion’s Advisory Board to help relaunch its reputation management service, shares his thoughts on why corporate reputation is more important than ever before. “Corporate reputation is more important than ever”. It’s a phrase I hear frequently nowadays, especially in the communications business, although it always strikes me as not quite […]

Interview with Cision’s Orla Graham on Communicating Causes

Orla Graham, senior client insights manager at Cision, speaks to Christine Kanu about her role in a new book: Communicating Causes – Strategic public relations for the non-profit sector. Tell us a bit about yourself and how you got into writing I’ve been working in the heady world of media evaluation for about 12 years now. […]

Opinion: How brands can achieve greatness

Matt Cross, UK MD of Hotwire Global, shares insight into The Pursuit of GREATNESS report and how brands can go from good to great. Your brand may never achieve greatness. If you were hoping to reach the destination of greatness, you have already missed the point. This was the overriding message that came out of […]

Opinion: The comms challenges posed by shareholder activism

Geoff Serednesky, managing director at FTI Consulting, considers the rise of shareholder activism in the UK and the opportunities and risks it creates for comms professionals.  Shareholder activism – the practice of taking a position in a public company stock to influence corporate direction and unlock shareholder value – has become an increasingly hot topic […]

Opinion: How to prepare for the social media apocalypse

Alex Warren, senior account manager at Wildfire PR, asks whether the recent negative headlines around social is a sign to prepare for the social media apocalypse. Is social media doomed to fail? That’s the question that I’ve been thinking about recently. From the Cambridge Analytica scandal to the #DeleteFacebook movement, Snapchat’s celebrity exodus to the […]

Opinion: 5 ways to hone your influencer marketing strategy

Will Cooke, executive director, strategy and innovation at Golin, presents his five top tips to hone your influencer marketing strategy.  Work backwards, and start with why Successful marketing comes from real understanding of business priorities, brand ambition and audience needs. It seems simple, but start with why are we doing this? Be clear on the […]

Opinion: How augmented reality can revolutionise PR

Lauren Green, content marketing manager at Flow Digital, explores how communicators can use augmented reality (AR) to boost their earned media output.  Augmented reality has been buzzing around the marketing industry for the past couple of years, but is only now picking up serious steam. The likes of Pokémon Go and Ikea Place have brought it […]