PR Case Study: Clarion Communications – The Grand Cork Experiment

Clarion Communications concocted this elaborate social experiment to increase preference for natural cork stoppers among wine drinking consumers. Campaign:  The Grand Cork Experiment Client: APCOR (The Portuguese Cork Association) PR Team:  Clarion Communications Timing: July-November 2017 Budget: £150,000 Summary The ‘cork vs screw cap’ debate runs deep in the wine world.  Clarion entered the debate on behalf […]

Life of an intern: Roxanne Pratley

Hi, I’m Roxy! I’m the lucky little devil that got to be part of the internship programme at Cision and I am a third year Advertising and Public Relations undergraduate. The corporate world of Canary Wharf was a bit of a change for me from my little flat in leafy Chiswick – but one that […]

Life of an intern: Mahesh Pillai

The first week of my internship is already complete, and what a week it’s been. I honestly did not expect it to be this educational and such a great eye opener to the media industry. Before I started, many people told me that an internship usually involves shadowing a member of a team and trying to […]

Opinion: Carillion shows us that engaging employees is an investment, not a cost

Huw Morgan, director of Good Relations’ internal communications practice, argues that Carillion’s collapse shows why brands must invest in employee engagement. Business journalists have been falling over themselves to predict the first big business to fall in 2018 and, with Carillion’s collapse yesterday, they have their first casualty. History is littered with businesses that died […]

Kathryn Pringle joins Unity as MD

Unity has appointed Kathryn Pringle as its new managing director, bringing her campaign experience and commercial acumen to the role, reports Mahesh Pillai. Pringle made her name during her six years at Splendid Communications, building the agency from a startup to a recognised name. While at Splendid she secured roster positions with Diageo, GSK and […]

Stephen Malthouse joins Headland as partner

Headland has appointed Stephen Malthouse, a former crisis management specialist at Tulchan, as a partner, Roxanne Pratley reports. Malthouse spent 14 years at Tulchan, handling accounts for clients including TalkTalk, Alliance Trust, Merlin Entertainments and investment firm 3i Infrastructure. In addition, Ian Shackleton has joined Headland to advise its clients on capital markets strategy, transaction work and the implications […]

Meet the Journalist: Mario Di Stasi, Controcampus

Mario Di Stasi, managing director of Controcampus, talks to Cision’s Mario Cipriano about the magazine’s evolution from university title to an Italian national publication. Controcampus was launched in 2001 as a magazine dedicated to the University of Salerno. But, since then it has expanded and developed a national distribution and reach. How did it develop a readership of students […]

Opinion: Why communicators must prepare for gender pay gap reporting

Michaela Gray, senior manager at Golin, says businesses should act now to prepare their comms strategies for “toxic fallout” from the new gender pay reporting rules. The start of compulsory gender pay gap reporting will expose the employment practices of every business with more than 250 staff. From 4 April 2018, businesses will be scrutinised […]

Alexander Mason: insights from Spinn Awards 2017

Cision has had a long term commitment to promoting and supporting the PR industry, which means for the last five years, we’re proud to have been the main sponsor for the annual Spinn Awards. During seven out of the last ten years I have had the opportunity to be part of the judging panel which crowns […]