PR Case Study: Newsfeed PR – There But Not There

Liam Maguire, director at Newsfeed PR, details the success of the agency’s There But Not There campaign for charity Remembered to commemorate the end of the First World War. Campaign: There But Not There Client: Remembered PR Team: Newsfeed PR Timing: Wednesday 28 February Summary Newsfeed PR launched a national campaign to commemorate the centenary […]

Opinion: Why those who tell the best stories rule society

Pat Southwell, director of strategy at Berkeley, argues that drama, adversity and “concentrating on the negative” is the key to great storytelling in comms. Stories are powerful things. They make us laugh. They make us cry. They change the way we think and act. We teach our children through nursery rhymes. The world’s great religions are […]

Opinion: The PR industry is (finally) striding towards gender parity

Launch director Niki Wheeler looks back on some of the great women she’s encountered over the course of her career and considers how industry attitudes are changing for the better. So, it’s International Women’s Day. During my career, I’m proud to have profiled female CEOs, service personnel, entrepreneurs and authors. I’ve worked on a UN […]

International Women’s Day: Succeeding as a woman in PR

To celebrate International Women’s Day, Cision spoke to eight industry-leading women, asking them why they went into PR, if they’ve encountered adversity due to their gender, whether the PR landscape is changing for women and what advice they have for women entering the industry. Sarah Hall, PR and marketing agency owner, founder of #FuturePRoof and president […]

Opinion: Why experiential activity is key for brand engagement

Jon Carson, partner at Immerse, explores why more brands are creating experiential campaigns to engage potential customers.  Emerging technologies are rapidly reshaping the way consumers interact with brands. With an increase in consumers’ cravings for realness and new experiences, brands are becoming more focused on the customer experience and are engaged in continuous innovation to […]

Opinion: How to book great celebrity talent in 3 simple steps

Emma Usher, director of talent booking agency RunRagged and founder of The VIP Suite, gives her top tips for securing the best celebrity talent for your PR initiatives. The right mix of celebrity talent can make media coverage go further. Group shots or unusual pairings at an event make for better stories, and relevant talent […]

Opinion: Why the PRCA is taking decisive action on diversity in PR

Neha Khatwani, the PRCA’s public affairs, policy and research manager, talks about the new PRCA diversity guidelines and why 2018 is a pivotal year for diversity in PR. This month, we launched the PRCA Diversity and Inclusion Guidelines. Diversity has always been a hot topic for the PR and communications industry. It regularly features in industry […]

Opinion: How to promote employee wellbeing in the PR industry

Beth Gaudin, a senior consultant at Forster Communications, argues that wellbeing should be a top priority in PR and outlines how to design a wellbeing strategy that works. Being a PR professional can be hard. No one really understands what we do – and those that have some idea often don’t like the sound of […]

Opinion: Why brands need PR to make technology personal

Louie St Claire, Harvard’s Group CEO, argues that tech brands must invest in PR to connect with their audiences and outlines four simple steps to engage tech consumers. Whether for work or play, our connection with tech brands has become increasingly emotional and social. Our smartphones, tablets and laptops are extensions of our personalities, allowing […]

Cision Insights reveals the top tech media trends from CES 2018

Alexa and Google Home made the biggest media splash at CES 2018 alongside traditional electronics products, Cision’s Barnaby Barron reports. As the first major trade show of 2018, the annual Consumer Electronics Show (CES) in Las Vegas is the first big outing for technology companies of the year. From a brand perspective, it is the first crucial opportunity […]