Here’s a round-up of the week’s essential PR news, featuring Another World co-founder Lynda Redington, pitching tips from Stylist and the upcoming “Hacks vs Flacks” showdown. Thought leadership Abe Smith, Cision’s EMIA president, examines how Facebook’s recent changes to its news feed algorithm will impact marketers in Marketing Gazette. Interviews Lisa Smosarski, Stylist’s editor-in-chief, detailed how the brand […]
British investment firm Utilico Emerging Markets has appointed Montfort Communications as its strategic communications partner. Gay Collins will lead the Montfort team as it develops and implements an external comms programme to support the company’s growth and development. Montfort will work closely with the board and team at ICM Investment Management, a fund manager which […]
Greenbrook Communications has welcomed Matthieu Roussellier back as a director, following his stint at law firm Latham & Watkins. The investment industry consultancy has also recruited James Madsen as a director and Edward Jenkins, Gina Bell and Alex Campbell as consultants and Daniel Oliver has also been promoted to consultant. Roussellier first joined Greenbrook in […]
Promotional body Great British Racing has appointed Pitch Marketing Group to promote its Under 18s Race Free initiative, following a competitive pitch. Pitch PR will deliver an overarching brand campaign and narrative, from the big idea through to ambassadors, content distribution and media/influencer engagement. Meanwhile, Pitch Productions will create a new brand identity for Great […]
Farrer Kane has been appointed to lead media relations activity for Econic Technologies, a British catalyst technology company. The agency has been briefed to raise the media profile of its technologies, which help plastic manufacturers recycle waste CO2 to create more plastic. “Working with Farrer Kane is part of our ambitious growth plans as a […]
High street pawnbroker Cash Converters UK has awarded Social Sugar its largest PR account to date, following a competitive pitch. For the next 12 months, the agency will deliver the brand’s PR campaigns, manage its UK press office and promote its new store launches. Social Sugar MD Lara Besbrode said: “Cash Converters identified our passion […]
Lansons has appointed Michael Stott, a director of public affairs at Hill+Knowlton Strategies, as its head of public affairs and board director. Stott will join the agency from Hill+Knowlton’s energy and industrials team. He was previously an associate director at Luther Pendragon and spent three years managing EDF Energy’s public affairs. A former Conservative Party […]
Weber Shandwick has hired Patricia McDonald, Isobar’s former chief strategy officer, as its UK MD of strategy and insights. McDonald’s career spans over 20 years at many of the UK’s top ad agencies – including BBH, CHI & Partners and Denstu Aegis’ Isobar. At Isobar, she was responsible for transforming the digital agency’s strategic offering […]
Piers Eady, a former Daily Mirror deputy news editor, has joined 4media Group as head of news to lead its print and online offering. In the newly formed role, Eady will help the agency’s clients develop their stories and give them the best chance of securing coverage. Eady started his journalism career at the National […]
Premium pet food brand True Instinct has handed a six-figure brief to The Lucre Group’s home and lifestyle division. The agency will introduce True Instinct to UK trade and consumers and educate people on the benefits of a raw and “raw inspired” diet for dogs and cats. In 2018, Lucre will launch the brand and deliver […]