Evans Cycles, the UK’s largest high street cycling retailer, has awarded its PR and social media brief to endurance sports specialist Fusion Media. The agency is tasked with increasing awareness of Evans Cycles’ key brands in the specialist and national media, as well as improving its social media presence. Founded in 2008, Fusion Media’s sporting […]
Launch founder Johnny Pitt gives his views on “traditional” awards ceremonies and reveals why he started The Creative Shootout – an award that involves a live creative pitch. It’s well documented that I’ve long felt awards ceremonies have a challenge when it comes to celebrating creativity, especially in our industry. That’s not me just banging […]
Strategic communications consultancy Powerscourt has added political intelligence specialist Matthew O’Toole, investor relations consultant Alison Watson and corporate solicitor Fran Moran to its global team. O’Toole joins Powerscourt as a senior consultant from 10 Downing Street, where he was chief press officer for Europe and economic affairs. His previous roles include head of economy communications […]
Kind Organic, the UK’s first organic feminine care range for sensitive skin, has appointed Seymour PR on a two-month consumer and trade press office brief. Carie Barkhuizen, Seymour PR’s managing director, will lead the agency’s team as it generates consumer product press coverage during Kind Organic’s exclusive launch into 444 Boots stores in the UK […]
Marketing comms agency Text100 has announced former Ketchum global corporate lead Rod Cartwright as its new EMEA regional director. He will take over from Cecile Missildine, who is going on to head the agency’s global insights and analytics unit after five years in the EMEA role. Cartwright previously spent nine years as director of Ketchum’s global […]
Taylor Herring helped launch Samsung’s new TV, The Frame, by teaming up with The Culture Show’s Miranda Sawyer to reveal Banksy’s Balloon Girl as the nation’s favourite British artwork. Campaign: Samsung Frame: The Art of the Nation Client: Samsung PR Team: Taylor Herring Timing: June and July 2017 Summary Samsung’s innovative new TV, The Frame, is fully customisable to display preloaded artworks or family […]
Lidl has appointed PR and content agency Good Relations as its retained consumer PR agency, following a competitive pitch. The brief will see Good Relations work alongside the brand’s wider marketing team to increase its share of voice in the supermarket industry, amplifying its “Big on Quality, Lidl on Price” positioning. Good Relations has worked […]
Richmond Sausages has appointed Impero to deliver a refreshed digital strategy for the brand, following a competitive pitch. Having already launched a new website to align Richmond’s digital property with its brand re-launch earlier this year, Impero will continue to support Richmond’s “The Nation’s Favourite” campaign message at a digital level. The agency will also align Richmond’s […]
Cheshire-based B2B PR agency Skout has added a trio of new clients to its tech portfolio – Airangel, Cleardata UK and CORETX. Airangel, a hospitality wifi provider, has engaged Skout to create a PR programme that will support its new growth strategy, increase channel-based sales and enter markets such as the expanding private rentals sector. The agency is […]
Here is a round-up of essential PR stories, people news and account wins that have been announced over the past week. Account wins CIPD, a professional body for HR and people development, has appointed Haymarket Media Group to provide events services for its members and people professionals. Digital marketing firm Conversant and CJ Affiliate, a […]