The purpose of all advertising is to drive sales. Advertisers use many tactics for this, and one of these tactics is the use of music. Music is used to connect with consumers on an emotional level, and this is very effective in influencing a purchase. According to a study, emotion is the basis of most […]
About Katriona Weekes
Katriona Weekes worked in the production department at Gorkana, where she helped clients connect with critical information about their company in the media by analysing articles and writing a summary of the article from keywords.