Case Study: Energizer ‘Waste to Wonder’

When Energizer approached Cirkle to launch its EcoAdvanced battery, which is made from recycled batteries, the agency created an attention-grabbing, battery-powered, a four metre high replica of Tower Bridge made up of more than 80,000 recycled batteries, which led to EcoAdvanced winning The Grocer’s ‘Launch of the Year 2015’. Campaign: Energizer ‘Waste to Wonder’ Client: […]

Biotech company Sanofi Genzyme hands UK and Ireland corporate brief to Consilium Strategic Communications

Sanofi Genzyme, a biotech company and the speciality care business of global healthcare specialist Sanofi, has brought in Consilium as its corporate comms adviser. Sanofi Genzyme develops and distributes therapeutic solutions focusing on patients’ needs. Diabetes medicines and vaccines are among its products. Consilium will support the Paris-listed Sanofi Genzyme in the UK and Ireland. […]

As ‘Blue Monday’ informed news agendas again this year, what opportunities can brands and PRs find in such media concepts?

Blue Monday, the third Monday in January which is apparently the most depressing day of the year, is an annual media concept but it divides opinion. While many brands – including Innocent and Vodafone – use the story of Blue Monday to push feel-good products and create playful campaigns, many journalists and media experts feel […]

UTV Media chooses Amy Grantham to head up comms

Chivas Brothers’ former global PR manager, Amy Grantham, has joined UTV Media as head of comms. Grantham has been briefed to oversee all internal and external comms across UTV Media (GB) titles, which includes talkSPORT, the world’s biggest sports radio station, and Sport magazine, the largest sports magazine in the UK, as well as 12 […]

FTI Consulting and Walbrook PR lead rankings of AIM client accounts after a decade of “flux” in the AIM Adviser Rankings Guide of the last ten years

FTI Consulting tops a list of AIM Adviser Rankings – by number of clients – with 66 PR accounts in the tenth anniversary AIM Adviser Rankings Guide. Walbrook, which represents 65 briefs is second in the list, which covers the ten year period to 30 November 2015. FTI has seen a rise of 36 AIM […]

Innovate Finance partners with comms firm freuds to offer media strategy to the FinTech organisation’s members

Innovate Finance, an independent membership association that represents the UK’s FinTech community, has forged a strategic partnership with PR firm freuds to provide media strategy to the organisation’s members. Founded in 2014, Innovate Finance has some 170 members including banks, tech companies, start-ups and so-called unicorns – start-ups worth over £700 million ($1bn). It aims […]

Camera brand Hasselblad hands international brief to Neville McCarthy

Professional camera manufacturer Hasselblad, which celebrates its 75th anniversary this year, has appointed Neville McCarthy Associates to handle its PR and comms activity in the UK, USA, China, Japan, UK, Germany and France. The agency has been briefed to handle all media relations for the brand across traditional and online media, run ‘interactive’ events, identify […]