Gary Corcoran, editorial director at Last Word which publishes financial titles International Adviser, Portfolio Adviser, Expert Investor and Fund Selector Asia, on the publisher’s recent rebrand, its push into video content and how PRs can help amplify its coverage. Can you tell us about the recent website rebrand at Last Word? Last Word celebrated its […]
The Association of British Travel Agents (ABTA) has chosen Flagship Consulting to enhance the reach of its annual Earlybird campaign, which encourages customers to book holidays early with an ABTA Member. ABTA wants this year’s campaign to be more engaging and impactful and use new channels to raise the Earlybird campaign’s profile. The two week campaign kicked off […]
Stripe Communications, which is celebrating its tenth anniversary, has named Chris Stevenson, former director of client service and business development at Emanate, as MD of its new London office. Reporting to Juliet Simpson, Stripe’s CEO, Stevenson will lead the strategic growth of the agency’s new London office as well as boost its comms services offer. During […]
A round-up of the essential highlights from the main PR and media stories, features and events content on Gorkana News this week. Pitch Wins Travel search brand Cheapflights has brought in White Tiger PR to handle its UK consumer and trade PR, following a competitive pitch. Cafe Rouge, part of the Casual Dining Group, has brought […]
Takumi, a free app which aims to “revolutionise the way brands engage with influencers on Instagram, launched in October 2015. Three months on, and with clients including Lastminute.com and Radley, Mats Stigzelius, co-founder of Takumi, says influencer marketing works when its “raw, honest and personal”. Here he offers five top tips for PRs who are […]
In a special Gorkana webinar this week, Ketchum directors David Rockland and Kieran Colville explained how the agency helps businesses change, how it measures change communication effectively and, ultimately, how change communication can boost the bottom line for its clients. To create effective change communication, Rockland and Colville insist it is important to set clear […]
Health and beauty specialist Pegasus has appointed Hogarth Studio’s operations manager, Alison Perkins, to the newly-created role of associate director, head of studio. With 30 years’ experience in production and advertising, Perkins joins from WPP-owned marketing agency Hogarth Studio, where she headed up a 73-strong team working in London, Milton Keynes, Prague and Dhaka. In […]
AMEC, the International Association for Measurement and Evaluation of Communication, has linked up with Cannes Lions to launch an advisory service for the Research and Measurement categories of the PR Lions awards. The measurement body will provide research advisors to help firms improve their entries to two categories in the awards, which are part of […]
Peppermint Soda has expanded its property portfolio with three new clients including Story Homes, Till Asset Management and Artez Group. Peppermint will develop Story Homes’ national profile as it looks to develop residential homes in key regions across the UK. It will also look to develop media relations, direct relationship sales and digital and creative […]
Travel search brand Cheapflights has brought in White Tiger PR to handle its UK consumer and trade PR, following a competitive pitch. White Tiger has been briefed to raise the brand’s consumer, travel trade and travel technology media profile to support traffic growth and revenue targets. Campaign objectives include encouraging consumers to revisit the flight […]