Find out what Red Hot Penny did to launch the first 30 Day Battery Smartwatch, which led to impressive global coverage and more than 250 pre-orders before launch. Campaign: Introducing The First 30 Day Battery Smartwatch Client: Vector Watch PR Team: Red Hot Penny Timing: July – September 2015 Overview Vector Watch designs and develops wearable technology for the modern consumer. […]
Golin has been chosen by NEFF to handle its global brand PR, as the kitchen appliances company looks to develop its presence in more than 14 markets around the world. Founded in 1877 in Germany, NEFF develops and produces home appliances, including ovens, hobs, extractor hoods, refrigerators and freezers, dishwashers and automatic coffee makers. The […]
Weber Shandwick has enhanced its leadership team with the promotions of Emma Thompson and Lucie Harper to the newly-created roles of MD London operations and consumer, and MD London client experience and health, respectively. Thompson (pictured left) has led Weber’s consumer marketing team in London for the last six years, taking the team to double digit growth in […]
Typhoo has awarded a social and digital brief to comms consultancy MC2, as the tea brand looks to attract younger consumers. MC2’s digital and consumer brands teams have been responsible for delivering a new brand website for Typhoo, as well as managing its social channels. The work runs alongside a through-the-line campaign launched with Nigella Lawson […]
The AA has hired Rhizome Media to manage a trade and consumer PR brief, raising the profile of its Motoring Services portfolio of brands including AA Cars, AA Vehicle Inspections, AA Tyres and Automyze. Rhizome was appointed by The AA following the work it had done with consumer motoring start-up Motoriety. Last year, Motoriety announced a joint […]
Portland has continued its growth into the US market with the appointment of FleishmanHillard’s Rob Shapiro as head of its B2B practice. Shapiro’s responsibilities include sourcing new business, building the firm’s B2B practice in the US and serving clients across financial and professional services, manufacturing, technology and energy sectors. He joins from FleishmanHillard where he advised B2B companies on integrated […]
Hume Brophy has appointed Four Broadgate’s Shelly Durrant to the role of account director. Durrant will support clients across Hume Brophy’s corporate and financial services sectors. She reports into Roddi Vaughan Thomas, MD of the agency’s International Financial Services division. She previously held the role of account director at Four Broadgate where her clients included St James’s Place, […]
Retirement homebuilder McCarthy & Stone has hired Powerscourt to advise on its financial and corporate comms, following a competitive pitch. McCarthy & Stone floated on the London Stock Exchange in November 2015 and it has committed to invest £2.5bn in building over the next four years. The company has a 70% market share of building retirement properties in […]
Ingenuity, an integrated new business consultancy for agencies and brands, has appointed Claire van der Zant as business director. Van der Zant will be responsible for leading client strategy and overseeing Ingenuity’s 30-person account team, alongside business director Dominic Glenn. She will report to Chris Kemp, Ingenuity CEO and co-founder and Shaun Varga, co-founder, chairman […]
Start Up Loans, a Government-backed scheme which provides loans, mentoring and support for new and early stage businesses, has selected Citypress as its retained PR agency following a competitive pitch. Citypress will provide a newsroom service for Start Up Loans and a series of campaigns designed to encourage a new generation of microbusiness owners. It will also position the organisation as the […]