Pitch Wins Typhoo has awarded a social and digital brief to comms consultancy MC2 as the tea brand looks to attract younger consumers. British protein bar manufacturer Pulsin’ was appointed consumer PR agency SAIBR to launch its new range of oat bars, as the brand enters the children’s snack market. Skincare brand Tria Beauty was brought in Fever as its […]
The Independent has announced that it is to become a digital-only title, with the last print editions of The Independent and Independent on Sunday to be published on Saturday 26 March and Sunday 20 March, respectively. ESI Media, the commercial division of The Independent, i, the London Evening Standard, and London Live, has also confirmed that it will sell […]
Instant noodle brand Kabuto has brought in Aduro to handle its PR as it looks to boost the profile of its pot snacks. Kabuto’s range includes Chicken Ramen, Beef Pho, and Chilli Chicken Ramen, and want to appeal to consumers looking for “quick and easy meal solutions”. The company hopes that Aduro’s PR support, which will […]
Emerging markets consultancy Speyside has launched a dedicated counselling service called ‘Inside Iran’ to assess business risks and opportunities in the country. Speyside says there has been a “spike in corporate interest” in the country following the recent easing of nuclear sanctions. International sanctions on Iran were lifted last month after the country accepted a production freeze on […]
The Lifestyle Agency has been chosen to represent the Blue Marlin Ibiza group. Blue Marlin Ibiza is made up of several venues, including a restaurant in the Ibiza Marina port (and one soon to be launched in London), a beach club in Dubai and another one on its way in Mexico, Cabo San Lucas. It […]
At the end of last year, IPSOS Mori released a piece of research claiming the “average” person’s attention span is eight seconds, down from 12 seconds in 2000. Will Spratt, partner at Pagefield, says this is a massive challenge for communicators and recommends PRs need to provide context around complex corporate issues and cut-through the “information bombardment” to reach […]
Young’s Seafood has handed a retained PR brief to Kazoo Communications, which competed against three rival agencies in a two-stage process. The seafood brand, which is part of the Findus group, produces a range of frozen, fresh, and chilled seafood. Work kicks off this month and will focus on promoting the brand as a leading frozen and chilled […]
Remarkable Engagement, the public affairs division of comms business Remarkable Group, has hired Instinctif Partners’ Robbie McDuff as director to lead its lobbying work, with James Bird and Alex Gray joining in key positions. MacDuff (pictured bottom left) has some 26 years’ lobbying experience in London, Edinburgh and Brussels, and is a former chair of the Association […]
B2B marketing agency Fox has appointed Hotwire’s David Clare as digital marketing director with responsibility for the agency’s online PR. At Fox, Clare will lead the online comms strategy for client brands including Brother UK, Bright HR, TMD Friction, Speedy Hire and more, as well as taking responsibility for growing Fox’s digital division. Clare, who was last year announced as […]
WE’s EMEA general manager, Chris Talago, has announced that he will leave the agency on May 1. Talago joined WE, known as Waggener Edstrom until a rebrand last September, in 2008 to head up its offerings across multiple sectors in Europe including public affairs, consumer, technology, corporate and healthcare. Before WE, he was head of EMEA […]