Communications business Next 15 has acquired the B2B creative technology marketing agency Twogether for £6.6m. The acquisition forms part of Next 15’s strategy to act less like a parent company to its host of agencies including Lexis, Beyond and The OutCast Agency, and more like a venture capital firm. It specialises in acquiring, incubating and growing […]
Issues-led comms specialist The Whitehouse Consultancy has strengthened its senior team with the promotion of senior consultants Katarzyna (Kasia) Wilk and Chris Rogers to associate director. Wilk will continue to lead the agency’s EU public affairs team and Rogers remains as head of Whitehouse’s PR unit. Wilk joined Whitehouse in 2011 having previously worked in the European Parliament […]
Money 20/20, a conference on the future and ‘digitisation’ of money, has brought in Cognito to support the launch of its inaugural Europe event to be held in Copenhagen in April. As media partner of the inaugural Europe event, taking place from 4-7 April, Cognito will drive media partnerships and manage European media outreach. The event, which […]
Last week’s Guardian Changing Media Summit highlighted once again that ad-blocking, the practice of using software to remove banner ads from web pages, desktops and mobile phones when viewing content, is a major challenge for the media industry. However, the continued rise of ad-blocking could provide the PR industry with new opportunities, according to comms experts from Edelman and Propeller PR. At […]
Merlin Entertainments, which includes visitor attractions Alton Towers, LEGOLAND and Madame Tussauds, has hired Diageo’s James Crampton to the newly created position of corporate affairs director. Reporting into Alistair Windybank, the group’s IR and corporate affairs director, Crampton will have primary responsibility for media relations and internal comms across the group. He will also manage wider non-financial stakeholder relationships. Windybank said: […]
FinTech company SalaryFinance, which was co-founded by former Google UK MD Dan Cobley, has brought in Clarity PR as its retained agency to raise awareness of its service. SalaryFinance allows working people to consolidate existing personal debt into a low cost loan, with repayments made via salary deductions. The company initially engaged Clarity PR to support the […]
Fleet Street Communications has been appointed by soft drinks family business Hartridges to launch its new brand positioning, re-design and packaging. The agency has been briefed to raise the profile of the business to UK on-trade media, drive sales and promote the brand’s heritage and credentials. Fleet Street is to build brand awareness through a programme of tailored […]
Vivino, which claims to be the world’s most downloaded wine app, has brought in Manifest London to handle its UK PR. The Vivino app was created to “take the guesswork out of wine” and it allows people to benefit from a crowd-sourced database consisting of opinions from wine lovers at all level of expertise. Users can take a […]
Weber Shandwick has become the first global PR firm to adopt Facebook’s business platform Facebook at Work, after a successful pilot programme that began late last year. Facebook at Work lets staff create a work account, separate from their personal Facebook account, allowing them to interact with coworkers and share work, visible only to other […]
Logistics company Wincanton has hired creative comms agency Bray Leino to support the transformation of its digital assets and redesign its web presence. Bray Leino will aim to improve client journeys on the supply chain giant’s website. It will also raise the brand’s visibility and awareness online. Jon Hexter, Wincanton marketing director, said: “We were […]