Thomas Ffiske, head of PR for QuidditchUK, explains the success of his campaign work around last month’s British Quidditch Cup, as the organisation looks to take the sport beyond the pages of Harry Potter into a thriving, real life, community. Campaign: The British Quidditch Cup Client: QuidditchUK PR Team: Thomas Ffiske Timing: March 2016 Overview QuidditchUK, the country’s […]
The Royal Bank of Scotland (RBS) has briefed Blue Rubicon to lead on its “reputation turnaround”. RBS’ chief marketing officer, David Wheldon, confirmed the appointment today (13 April). Blue Rubicon is set to work to build the bank’s reputation in pursuit of its ambition to become “the most trusted bank” by 2020. The brief incorporates […]
Communications business Next 15 has reported a growth in headline operating profits of £16.5m, up 29.9% year-on-year, for the 12 month period ending January 31 2016. It has also reported an 18.9% growth in headline revenue to £129.8m, for the same period, compared to the 12 months to January 31 2015. Since the year end, Next 15 acquired digital agencies Publitek, in […]
London City Airport has strengthened its comms team with the appointment of the Department for Transport’s Andrew Scott as PR Manager, as the airport develops plans for expansion and prepares to mark its 30th anniversary in 2017. Scott joins City Airport’s four-strong comms team and will be responsible for campaigns which promote the airport’s time saving […]
Down at the Social has been appointed by Manchester-based entertainment complex The Printworks to handle its PR and social activity, following a four-way pitch. Down at the Social will be the first agency appointed by the city centre venue to create an integrated strategy, including both PR and Social activity. Working closely with The Printworks’ in-house team, Down at the Social will create content across all channels for the business. Fred Booth, centre director at The Printworks, said: “The track record Down at the Social has in terms of […]
The global PR and comms consultancy Hotwire PR has entered a co-branded partnership with Dubai-based Active (Digital. Marketing. Communications). Active will add the Hotwire logo to its existing brand identity and together the two companies will work to deepen their operational relationship. Hotwire will benefit from Active’s network across the Middle East and Active will […]
Pietro Ranieri, MD at consumer tech PR firm Ranieri, on the roller coaster ride of running a PR agency, understanding what success actually looks like, and why journalists shouldn’t bash PRs for trying to do their job. Before I reach the office in the morning, I’ve already… Walked our chocolate labrador Rocky, helped get my three and five-year-old […]
Ontario Tourism Marketing Partnership Corporation (OTMPC) has appointed tourism firm Hills Balfour to manage its trade relations, consumer marketing and PR strategy in the UK and Ireland. Hills Balfour has been briefed to promote Ontario’s diversity, cities, activities and culture and increase awareness of the destination within the UK and Ireland, after a competitive pitch. […]
The Financial Times has handed Golin a brand reputation brief, with a focus on digital advertising. The FT has a combined paid print and digital circulation of 780,000. Golin’s appointment comes as mobile, an increasingly important channel for the financial title, now drives almost half of total traffic. Nick Bishop, head of corporate at Golin, […]
Tracklements, which makes artisan condiments, has appointed FMCG PR specialist Richmond Towers to lead ‘Trackle-Mo-Ments’, its 2016 consumer and trade communications campaign. The campaign’s objective is to raise awareness of the brand and inspire Britons to find their “favourite Tracklements product for every occasion”. It makes more than 60 products and has won over 170 food awards. A UK business, Tracklements […]