When wedding accessory and stationery supplier Bride & Groom Direct wanted to enhance its online visibility and SEO, PR agency Search Laboratory devised a campaign to tell customers’ true stories of disastrous best man speeches with the help of miniature Lego figures. The campaign went on to lead a 10% revenue increase YoY. Campaign: Disastrous Best Man Speeches Client: Bride & Groom Direct PR Team: Search […]
Mischief has been appointed as UK PR agency for Newmarket Racecourses as the venue celebrates its 350th anniversary. The agency will look to engage with a younger, more digitally-savvy audience for Newmarket. An advocacy programme will be launched pairing the venue with Instagrammers to capture ‘behind-the-scenes’ moments. The account will be led by Mischief Sport […]
To position ‘audience first’ ad agency Telegraph Hill to brands as a leader in the food and drink sector, Velvet PR initiated a campaign that utilised its expertise and media tools to create a list of industry influencers. The campaign led to media coverage, social media interaction and new business leads. Campaign name: Making Telegraph Hill Tasty to […]
The shortlist for the PR-focused award at Cannes Lions 2016 has been announced, and the list features 18 UK ad and PR agencies. Of those 18, the nominated PR agencies are: The Romans, Freud Communications, Engine London, Pitch and Taylor Herring. Engine received three nominations for its Missing Type campaign, which saw letters go missing from […]
Tulchan has been appointed as retained PR agency by Hollywood Bowling Group. Tulchan will advise the company on its main market listing and will be providing subsequent on-going financial communications support. The account team will be led by Tulchan partner James Macey White, David Allchurch and associate Matt Low.
Bell Pottinger has been awarded a retained brief by Air France–KLM to collaborate with bloggers and social influencers in the UK and Ireland. The agency will work with Air France’s e-commerce team in London, led by Verane Brissaud, e-commerce and direct sales manager, to generate greater coverage and conversation online with the aim of improving […]
Insurance comms specialist, Simon Hayes, is joining Redleaf Communications‘ senior team as director. Simon Hayes, said: “I am delighted to be joining such an ambitious, successful and client-focused business; I look forward to playing my part in supporting Redleaf Communications’ dynamic growth strategy across the insurance sector.” Hayes’ career started out in the insurance business; […]
Kleenex has briefed MHP Communications, its retained PR agency, to handle its social media. The agency will now manage all aspects of Kleenex’s social channels, content creation, influencer engagement and digital activity. MHP has worked with Kleenex for over nine years and has led on the consumer and trade PR for the brand, providing strategic […]
Jakki Lewis, PR director at Guinness World Records for the EMEA and APAC regions, on helping Ben Stiller break the record for longest selfie stick, her “weird” breakfast selections and gearing up for the launch of Guinness World Records 2017. Before I reach the office in the morning, I’ve already… Wished I’d gone to bed earlier, cleared the majority of […]
Kate James, chief corporate affairs and global marketing officer at Pearson, on why comms pros need a mentor, her recent trip to Jordan and why she regularly reads Racing Post. What media do you consume in the morning? I read the FT and Quartz every day. I listen to BBC Radio 4 Today wherever I am in the […]