Weber Shandwick has been named as the international PR agency for PortAventura World Parks & Resort – one of Europe’s largest holiday and family entertainment resorts – with a brief to launch its third theme park, Ferrari Land. Weber Shandwick Manchester’s consumer marketing division will lead the UK’s media relation strategy alongside teams in five international […]
Engineering company Hyperdrive Innovation has appointed Redleaf Communications as its corporate PR agency. Redleaf’s associate director Charlie Geller and Helena Shadbolt, account manager, will manage the account for Hyperdrive which develops batteries and lithium-ion battery systems for automotive, off highway, industrial, marine and standby power applications. Geller said: “Hyperdrive is collaborating with Nissan and making electric […]
firstlight has been appointed to handle a pan-European PR programme for the Travel People, a newly-launched media business from lastminute.com Group. The Travel People aims to help brands reach European travellers through lastminute.com Group’s network of online travel brands, which include lastminute.com, Rumbo, Volagratis, Bravofly and Jetcost. firstlight has been briefed to help raise awareness of the company’s profile […]
Lifestyle agency Stir PR has been chosen by stationery shop Paperchase to promote its portfolio of lifestyle brands, with two campaigns set to take place over the summer. The agency has been briefed to position the design-led stationery brand as the first choice for consumers looking to buy stationery, including greeting cards, gifts, art and […]
John Doe Communications has brought in M&C Saatchi PR’s Rik Salmon as an associate director, with a brief to lead some of the agency’s biggest consumer and lifestyle accounts, including adidas Originals, Absolut and Havana Club. Salmon spent the past two-and-a-half years at M&C Saatchi PR, where he developed and led creative campaigns, launches and […]
Tulchan Communications has been retained to provide financial PR services for Frontier Developments, the British video game developer. Frontier, which was founded in 1994 by David Braben – co-author of Elite – develops and publishes games, including Elite Dangerous, LostWinds and Zoo Tycoon, for platforms such as Xbox and Apple’s App Store. James Macey White, partner at Tulchan, and […]
David Paterson, UK corporate relations director at beer and cider producer Heineken, talks about the dynamic sector he works in and the challenges it presents. He also talks about the the differences between working in politics, on FMCG brands and why he moved in-house. What’s it like to represent alcohol brands? It’s great fun to work in the beer, cider and […]
Missed out on this week’s PR News? Get your handy round-up of the essential highlights of PR and media stories, features and events content over the last seven days on Gorkana News. People News Golin has brought in Ogilvy’s Alex Wood as executive creative director, with a brief to “bring innovation into the agency”. Motor […]
Wireless charging service Chargifi has hired Launch PR to help achieve its ambitious expansion plans, following a three-way pitch. Chargifi was launched by 27-year-old Dan Bladen, who, while travelling for six months, found many of the places he visited weren’t set up to let him charge his devices. The service offers venues, such as coffee […]
Sine Qua Non (SQN) has been appointed by Yale Europe Materials Handling to lead its PR in the EMEA region. Chris Ritchie, SQN managing director, and director of PR and communications, Chris Hughes, will lead the account, reporting directly to Karen Waddington, Yale EMEA PR and promotions executive. Yale, an 137 year old business, manufactures forklifts […]