Positive social media coverage increasingly drives charity donations, shows Gorkana survey
For the second business quarter (April-June 2016) Gorkana’s Charity Attitudes Benchmarking Survey shows that positive social media coverage is increasingly influential in driving donations to charities. The percentage of people, out of 1000 respondents, who said they had donated to charity in this period remained the same as the first quarter of the year at 23%. However, the reasons […]
