The £350 billion FMCG industry is changing fast. Companies are facing reputational risks from shifting consumer preferences, new political pressures and resistance to healthier product ranges.
With more than 25% of a company’s value linked directly to its reputation, protecting firms against these risks is the key responsibility for communicators in the industry – and this white paper will help you do exactly that.
It identifies the top three reputational risks facing the FMCG industry in 2018 and arms you with the insights to safeguard your brand’s reputation in the coming months and years.
Inside, you’ll discover:
- What FMCG giants like Coca-Cola are doing to offset the damage media criticism is causing their brands.
- How a new breed of socially conscious consumer is changing the way FMCG companies market their goods.
- Why new legislation may soon provoke a consumer backlash – and what brands can do to avert disaster.